Business Automation in Tours, Travel and Ticketing

Business Automation in Tours, Travel, and Ticketing

In the last few years, the growth of travel technology has been phenomenal and is expected to continue for upcoming years too. The number of people travelling around the world is increasing drastically, thanks to cheap air travel, numerous travel options & packages and an urge amongst the new generation to explore new places. This has led to a massive boom in the Business automation in tours and travel industry.

With the growing number of travelers, the tours and travel companies are also experiencing a surge in their workload. Most of the time tour operators face various challenges on a daily basis regarding ticket distribution, payment collection, and gathering real-time sales information to make informed decisions. To alleviate these complications and make running your business easier, many automated tour booking and management software are being designed. Travel and tourism industry has already started embracing automation to up-scale both employee performance and customer experience.

The era of automation is upon us and we are seeing evidence of its impact every day. Let us see how business automation can change the face of travel and tourism industry.

Benefits of Business Automation in Tours & Travel:

Today, the travel and tourism industries are all about providing great customer experience and forming engagement with them. The travel agencies have a nuanced understanding of using digital tools to automate their processes. Automating the business processes in these industries will provide a lot of benefits to the tour operators and travel companies. Some of the benefits are listed below –

  1. Centralized Management:

Travel companies have a huge distribution network and making changes manually is a painstaking job. Through business automation operators can implement changes across the entire distribution network with just one click of a button and save a lot of time and resources. Also, through a central administrative website, operators can customize dozens or hundreds of variables including ticket designs, promotional details, prices, and much more.

  1. Third party bookings:

Rather than depending on human intervention for tracking bookings that have been made using 3rd party systems, by using automation software travel agents can automatically process these external bookings and integrate them with their larger database of bookings.

  1. Get paid quickly and securely:

Automated tour booking solutions feature secure payment gateways integrated directly into your online ticket-selling platform. When customers are not redirected towards third-party agents, you know the money will go directly into your account so that you get paid faster.

  1. Save money and boost revenue:

Through automated booking solutions tours and travel agencies can save money and grow their business sales by streamlining operations, maximizing efficiency, and making smart decisions based on real-time results.

Benefits of Automated Ticketing System:

Ticketing system in the travel industry is an online booking system that helps in searching and booking, flights, hotels, transfers, sightseeing and holiday packages. Travel ticketing system supports instant booking and request management from customers. The system is responsible for providing the details of ticket availability and the rates associated with the tickets. Ticket automation is an evolving technology which is playing a huge role in maintaining a successful support operation and is helping to revolutionize the tours and travels industry. So, without wasting a moment let us see what are the added advantages of an automated ticketing system.

  • Cost reduction: By removing a number of manual processes from the hands of employees and merging them into an automated planning system, operational costs are reduced and a lot of time can be saved.
  • Less human errors: Although more and more of the travel companies are going digital, there is still plenty of human work being done in the background to create itineraries and more. But humans can be prone to errors, especially when processes are handled manually. Ticket automation takes some of the guesswork out of the equation and allows staff to focus on creating truly engaging experiences for their customers.
  • Increased responsiveness: With business automation, invoicing can happen instantly, billing can happen automatically, and workflows can be improved quickly and easily. Even if agencies don’t have access to the top technology, they can still maintain a high level of responsiveness.

Conclusion:

Without business automation, travel agencies may find themselves falling behind to other technological solutions that manual processes simply can’t offer. To meet the demands of a growing travel industry more and more companies are moving towards business automation processes.

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5 Tips To Grow Your E-Commerce Business

5 Tips To Grow Your E-Commerce Business

The way people shop has revolutionized completely in the last few years. E-commerce has become a new-norm to buy everything that consumers need. More and more people are drifting away from the traditional way of shopping and adopting online marketing or shopping because of the ease of the purchasing process and better discounts. As a result, e-commerce business has set up a huge competition in the online world.

With such fierce competition on a global scale, it can be tough to stay on top of the e-commerce market. When looking for ways to build a successful business, it’s likely that you will be thinking of how to sell more products. After all, increasing product sales help you in covering your business costs and earning some profit. However, there are certain other elements also involved which can help you in growing your e-commerce business.

Here are the top 5 tips that can have a much larger impact on your e-commerce business growth.

1. Set Specific Business Goals:

The first thing that needs to be done is to set clearly defined business goals. Every business needs a set of specific business goals that acts as a roadmap to the success of businesses. When you don’t have clear goals you have no direction to follow and may struggle to grow. The goals you will set should be specific, measurable, achievable, and timely. To help you better understand that goal, consider an XYZ company will attain a 10% net profit margin by the end of 2019, based on sales of 100,000 units. Now it’s possible to plan strategies and execute them to reach that goal and adjust the progress toward attaining the goal if necessary.

2. Be Available to Customers:

Your customers are the backbone of your business. Everything that you do in your business needs to support your customers and address their needs in some way. Even if your customers don’t voice complaints, you should make it your mission to go above and beyond to serve them. If people are opting to shop online for goods or services, they don’t want to feel isolated completely. If they need any help the option to contact you and your support team should always be available. You should list phone numbers, toll-free if possible, e-mail addresses and even snail mail address for those who prefer written correspondence. Customer satisfaction goes a long way in the continued success of e-commerce businesses.

3. Be Smart with Selling:

In order to make huge profits in less time, many business owners tend to make the mistake of offering customers everything imaginable. But the innate problem of such a strategy is that you end up underinvesting in the quality of each product available. No matter how many different types of products you offer, if the quality is not up to the mark, people are never going to buy products from you. This will only tarnish your organization’s image in the market. Even the fastest-growing e-commerce companies make it a point to perfect their first product before jumping into selling anything else and once they are ready to expand their selection, they do so gradually, adding new products only as long as they can maintain the same high-quality standards for every item produced. Thus, you should follow a step-by-step process and gradually increase your product portfolio.

4. Invest in Social Media Marketing:

Social media is a powerful tool for all e-commerce businesses. For online sellers, this is a very effective medium of developing lasting relationships with their customers. When you make the right use of social media platforms you can reach a good number of audiences for your brand. Creating brand awareness helps to get more leads for your e-commerce business. However, it’s important to choose the right social media platform to promote your products. For example – if you sell a wide range of physical products, then Instagram could be the perfect place to show them off. For a company selling a service, Twitter, Facebook or LinkedIn may be better. Besides this, you can also attract more traffic by organizing giveaways of your products once in a while.

5. Do Re-marketing:

Re-marketing is a vital clog of e-commerce businesses. Simply creating a large customer base will not provide the necessary growth for your business. You should be able to re-engage customers; whether they have already made one purchase or browsed through your catalog and left without buying. Re-marketing allows you to target previous website visitors with tailored advertisements depending on how they interacted with your products. For example – if someone recently purchased men’s suits on your website, you can target them with advertisements for dress shoes and other smart accessories. Similarly, if another user browsed a certain product or range, you can directly target them with similar products they might be interested in or alert them to a discount, offer code or cashback that will encourage them to purchase the products. The practice of re-marketing gives you a second, third and fourth chance to make the sale and is an extremely useful tool for any e-commerce business.

Conclusion:

E-commerce is a booming business, making it imperative for every type of organization or service to stay on their toes. To make your business stand out amongst the masses, you must stay competitive and updated with all the latest online marketing trends. I hope these top 5 tips will guide you in your e-commerce marketing journey and make your e-commerce business a success.

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Business-to-Business (B2B) Marketing

Business-to-Business (B2B) Marketing

If you often read business publications or frequent professional forums online, you have likely come across the abbreviation “B2B” and “B2C”. Talking specifically about B2B here, it stands for “business to business”, which simply refers to any company primarily focused on selling products and services to other businesses rather than to consumers.It will help to automate your business.

What is B2B marketing?

As the name suggests, business-to-business (B2B) marketing refers to the marketing of products or services to other businesses and organizations. B2B marketing techniques rely on the same basic principles as B2C marketing but are executed in a unique way. In a broad sense, B2B marketing content tends to be more informational and straightforward than B2C (Business-to-Consumer). Finding new ways to engage with prospective clients through social media is currently a hot topic in the B2B marketing world.

Types of B2B Marketing

Below are a few of the most common B2B marketing types and channels:

  1. Blog Posts: Blog posts are a mainstay for almost any content team and they should make buyers aware of and interested in your product. It’s important to update blogs regularly on your site to have organic visibility and attract inbound traffic. Marketing leaders must highlight the problems their products or services can solve and incorporate them into engaging blog posts.
  2. SEO Search: SEO search is a prominent channel for B2B marketing. If you want your blogs to actually work, you need to distribute and optimize them for search engines. For better engagement, B2B companies can use brand names as keywords in an effort to catch clicks from those further in the buying cycle looking for business-specific information.
  3. Social Media Marketing: Social media marketing is the modern-day billboard. It’s a must-have for any B2B company because 75% of B2B buyers use social media to research potential vendors for purchase decisions. Social media platforms like Facebook and LinkedIn are the most preferred choices for businesses to find their prospects. Both organic and paid marketing should be in the mix. Social networks allow you to reach and engage prospects where they are active.
  4. Whitepapers/ eBooks: E-books are standalone assets containing valuable information. They are often used as a B2B lead generation tool. To make the best use of e-books, make sure you provide the readers with actionable takeaways as well as valuable resources like checklists, tips, and actual guides.
  5. Videos: Videos are the fastest and easiest way to get information, be it any topic. Many B2B companies are inheriting video marketing in their marketing strategies because viewers retain 95% of a message when they watch it in a video compared to only 10% when reading in a text. This content type can be applied in several of the previous categories mentioned here like blogs and social media but is worth singling out because it is growing so important to B2B strategies.

Who employs B2B marketing?

Any company that sells to other companies falls under the B2B umbrella. B2B companies can be found in every industry, from manufacturing to retail, software-as-a-service (SaaS) subscriptions, security solutions, tools, accessories, office supplies, you name it. The B2B market is the largest of all the markets due to its wide range of applications in several industries.

B2B marketing can be better understood by an example of automobile manufacturing. We all know some of the biggest consumer-facing brands, but in every model of car or truck they produce are dozens of other companies’ products. These include the tires, batteries, and electronics that are essential for the vehicle to operate properly. The manufacturer purchases these products from its various suppliers and then finishes them into the final product. So when you buy a car from one company, you are actually purchasing parts that were created by dozens of other companies from all around the world.

B2B Marketing Strategies

B2B marketing success doesn’t come from broadcasting a product over traditional media such as radio or television. B2B marketing success comes from embedding your company name in the industry and making your product seem like a staple. Here’s a look at the process B2B companies use to stand out in a crowded marketplace:

  1. Identify your goals: Before you start with the marketing strategies you need to specify your goals and then work accordingly to achieve them. Take a look at your digital competitive analysis. Where do you need to be in order to pull ahead of your competitors? Is it more leads? More Conversions? Better branding? Identify your goals, note them down, and review them frequently.
  2. Identify your target audience: Once you have your goals set, it’s time to identify your target audience. This is a very important step for B2B organizations. B2B products and services are usually marketed to a distinct set of organizations with particular challenges and needs. The more narrowly you can define this audience, the better you will be able to speak to them directly with relevant messaging.
  3. Create Assets and Run Campaigns: With a plan in place, it’s time to put it into motion. Follow best practices for each channel you incorporate into your strategy such as hosting informational webinars, setting up booths at popular industry tradeshows, sending out email newsletters positioning your company as the industry expert, maintaining an active, interactive social media presence, attending industry networking events and building buyer relationships.
  4. Measure, Tweak, Improve, Repeat: This is the ongoing process that keeps you moving in the right direction. You would want to know which strategies are working and which ideas are failing so that you can make smarter decisions concerning your money and time. You need to tweak the campaigns based on the results and have a flexible approach. The more vigilant you are about consulting analytics and applying your learning’s, the more likely you are to surpass your goals and improve continually. Once you get your flow right, just repeat the process. The result is snowballed digital marketing success.

Conclusion:

B2B marketing is a whole wide concept and requires a lot of strategic planning to get the best results. Hopefully, now you have got a fair bit of understanding about B2B marketing, to get started on your B2B marketing plan.

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New marketing strategy

Marketing strategies are used for promoting products or services to the potential customers there is no fixed formula for marketing, what works for others might work for you or might not.  But you can always plan and use a lot of strategies to get it right. These are some of the strategies you can implement in your day to day business for better results. 

Ideal use of Social media

Targeting social media is one of the first things you can do when you want to grow your business or are on still drawing board discussing about the new marketing strategies for the future. As we have all seen that there has been a rapid growth in social media because of many obvious reasons. As a company or an organisation social media will play an important role in growing your market share in the market. This is because there are billions and billions of people on these social media, every day surfing and helping them every day.

Revisiting old Content

As a company, there are few things you can really focus on for the starters such as updating the old content and revisiting you overall website content. The market is very dynamic as we all know and changes with time. To stay with the current trends, you can first update your old content and also can put up some new content according to the market need. The reason why it is important as most of the people are going to land on your website somehow sees the old content first which creates an impression of them. The balance needs to be maintained between the old and the new content as both are equally important from a point of a business as well as the content.

Regularly updating blog content

Blog content plays an important role in marketing. Regularly updating the blog content keeps you in the market. Blog content should be relevant to both the readers as well as you as a business. Proper blog content can attract more audience as using any other tool. The content should engage enough, a simple plain blog is as equal as no content. The use of blog is to engage more and more audience to the website which later turns to the customer.  The blog should contain suitable keywords, title, and headers which can make the blog look more professional.

Video content

The newest trend is using video as a platform for blogging. There is no doubt videos are more engaging than simple blogs. As a content creator video gives you more freedom to create content which is more engaging and informative. Similarly, as a point of business, the video helps them to gain more and more audience as the information that they are providing is now more creative and more out there. You can use video as a storytelling tool which is easy to understand. There are various types of videos, you can create such as demo videos, interview videos, product videos, expert videos, how to use videos and also informative videos. Video content widens your reach as a content creator and also as a business, the simple reason is it is more entertaining and helps you to create more impact on the viewers.

Using print media for marketing

No matter how popular online marketing is there are still people who prefer and read print media. In 2019, there is still a newspaper being printed, still many people prefer reading newspaper in the morning, with the decreasing popularity of print media and lowering the rates of advertisement in the paper. You can utilize this media for marketing with a combination of online marketing which will be more effective in terms of engaging more potential buyers

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