Why Has India Become a Popular Place for Outsource SEO Services?

SEO or Search Engine Optimization outsourcing has become immensely popular in India. Outsourcing is the practice of entrusting the specific business process to external agencies. There has been an incredible growth of India’s outsourcing industry in the past few years due to the nature of advantages associated with it. Outsourcing allows a company to expand as well as increases their return on investment leading to higher profits.

As per data, currently over 30% of ‘Internet marketing campaigns’ are being outsourced by companies to reputed professionals who have expertise in this field. Most businesses are now switching to online market place and the requirement of SEO is increasing for an engaging online presence. still wondering whether it will be wise for you to outsource SEO services to India then make sure to go through some of the vital benefits or perks that you will be able to enjoy after availing the services of SEO professionals in India.

Go through the following points explaining the vital benefits of outsourcing SEO services from professionals in India:

Access to highly skilled professionals
SEO requires a longer time for providing an effective ROI for your online marketing campaign, it will be a wise decision to outsource the work from professionals who have expertise in digital marketing and SEOs. English has been a part of education system in India, the digital marketing experts already hold a command over it and provide the best SEO services in this language which is widely used on online platform. This factor attracts businesses from all over the world for outsourcing the SEO services from India with great results.

Affordable price
Outsourcing SEO services from professionals in India comes with an exclusive benefit of affordable price. An in-house SEO professional will come with an additional cost of overheads or expenses of recruitment, paying monthly salary & perks, health insurance, etc. By outsourcing a professional you will save on all these costs and can hire them on project basis.

Advantage over time zone
Indian Standard Time (IST) is a about 10.5 hours ahead of the Eastern Standard Time and 5.5 hours ahead of Greenwich Mean Time, companies situated abroad can take advantage of this time difference and fulfil the requirements of its client 24/7 after outsourcing Search Engine Optimization services from India.
 

Favourable Indian Government
Government in India is stable, the Indian economy and infrastructure has been developed since 70 years with measures to enhance the infrastructure of the IT sector and thereby providing the best possible outsourcing services consistently. This is a favourable aspect for the organisations looking for outsourcing their digital marketing campaigns with SEO services from India.


Competitive market
A competitive and constantly upgrading market in India especially in the field of IT sector, lead to an increase in the number of SEO Agencies which provides high-quality services at an affordable price. A competitive market promises high quality professional service with prominent results.
 

Conclusion
India is certainly one of the best places to outsource SEO services with various favourable points on its side. Global InfoCloud is a leading digital marketing agency in India, successfully handling internet marketing campaigns of various businesses. Collaborate with us for effective SEO services and get high ROIs on your online website presence.

Why Every Small And Medium Business Owner Needs To Learn Digital Marketing

Small and medium businesses are the organisations that are constantly looking for new customers, traditional marketing methods may attract first hand customers but digital marketing opens up a whole new horizon of customers present online.
Being the captain of your business ship, you must know how to use various tools online and take charge of your own business marketing. Learning and understanding the scope and possibilities within digital marketing might open up new dimensions for your business and here is why you must know about it:

Proper marketing strategy
Building a proper business strategy to run a digital marketing campaign will provide a definite goal. Business owners who do not have an idea about it or does not have a proper strategy will not know how to promote the business online and set unreal expectations from digital marketing.
A basic knowledge about the marketing strategy will help business owners of small and medium businesses to define realistic goals and be able to define target audience and form an effective and successful digital campaign. “

Consumers are digital
Most consumers have smart phones with constant access to internet. Google, Yahoo, Bing are the most popular sites used for online search. It becomes almost necessary for small and medium businesses to make a strong online presence as most consumers use web searches to find new solutions, products, and brands. Social media, blogs and online reviews also form a major impact regarding your business and can attract more potential customers.
 

Easy to track the progress
Keeping track of the digital marketing metrics is important to get an accurate measure of ROI and define areas of improvement for future. Analytical tools available online provide a checklist to marketers for different ad content and manage how audiences react to each campaign. Business owners must know how to study this data and take advantage of checking the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyse your growth over time.

Analysing all these aspects you can work to optimize your marketing strategy and get the best results.

Business becomes more interactive
Digital marketing is evolving day by day, with certain digital marketing campaigns such as social media marketing, blogging, improved search results, text messaging, online advertisements, email marketing and affiliate marketing, it can be effectively utilised to give customers a more personalized experience.
Creating online posts like images, infographics, short video or client stories can keep your audiences engaged with your brand and bring potential customers. A customised and more relatable content notification can bring more engagement from users and bring future purchase.

Increased reach
Digital marketing can strategically focus the reach of your brand and increase the visibility. It helps you to reach a wide range of audience which is impossible through traditional marketing. A new target audience is reached through digital marketing which gives your brand an effective exposure and recognition.

Conclusion
Small and medium business owners can hire a team of experts for digital marketing. However, being the owner they have a better idea about their business and can guide the team in planning digital marketing strategy. Global InfoCloud is a digital marketing company focused on enhancing the presence of these businesses online through seamless digital ad campaigns.

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Web Design Tricks to Grow Your Business Exponentially

An era of technology and science has arrived which has influenced most of the world’s population. This technology not only affected people’s life but also the scenario of business world. Nowadays businesses have moved to the virtual world and is preferred to have digital presence to spread it’s awareness.

A credible website will cause more trust and diversion of consumers towards a brand. A strong website design is paramount in creating this trustworthiness. By presenting an online destination that is straightforward and easy to navigate, users will have a more positive experience throughout the website, making them more likely to complete a purchase and repetitively visit your website. it is quite evident that web designing holds a huge place in determining the success of your company. Some basic and useful web designing tricks that can truly boost your business are:

Video Landing Page
An interactive and easier landing page which can create more interest amongst the users. The lazier options created can cause more users to take interest in your webpage. It is observed that rather than reading larger texts on homepage people love to watch videos with interesting content and information regarding the brand. Nowadays, due to the popularity of OTT platform people spend much of their time on gadgets by watching videos. Therefore, it’s a great idea to introduce a video on the landing of your website. A video can give a basic idea of your website and promotes your brand in an innovative and highly acceptable way. So, video landing page is an innovative and highly profitable element for taking your website to a much higher popularity.


Parallax Scrolling
Consumers are often lazy to click and browse through the website, to make the experience more seamless parallax scrolling is a great option. It combats consumer’s laziness while maintaining an engaging digital environment. This tool gives a user all the information within a few seconds without the hassle of going inside the website and clicking buttons. Parallax scrolling is an innovative option to make the navigation process much easier for the user. There are several layers of the webpages, this unique quality can be used for designing the website in a much more interesting way and browse those layer through the home page. Thus parallax scrolling makes the navigation of the user easier and reduces the mess of lots of new pages.

Artificial Intelligence
Artificial intelligence is the latest innovation in the world of technology which is slowly penetrating in every online platform. It can directly affect a user experience of your site by providing tools like chatbots, where users get attracted and feel more connected in a personalised manner. An AI can also provide 24X7 assistance to the users which will make functional at any point of time. Thus AI is a key element that provides complete customer satisfaction without any human effort. This technology is being upgraded with time and can be fruitful to the website in longer run.


Animated CTAs
CTAs or Call-to-action buttons and statements are crucial aspects of web design. Users require some confirmation before they take any action on your webpage. These little animations will guide them and inform regarding the consequences after they click on a certain button. By incorporating subtle animated CTAs, you can capture their attention more, and encourage them to complete the action. This animated direction not only makes it easier for you but also helps the users, and in addition it also increases the appearance or attractiveness of your site.
 

Better text font
Text is the key element of your website. A user reads the content of your webpage first once they land on your home page. So, developing a clear and attractive typography of the contents can surely contribute to the success of the user interface of the website. Thus, attractive typography like bold text, custom fonts, designed text, etc. can draw interest of the users and catch attention while browsing for a longer span of time Thus, a typography plays an important role in expanding your business efficiently.

Conclusion
Website is a prime requisite for any business now, a thoughtfully designed webpage can give higher conversions and a profitable business. The above key points can help a webpage designer to create a more interactive and seamless website. Global InfoCloud is a leading IT and digital marketing company bringing businesses online through website designing. Connect with us for further details.

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Digital Marketing Strategies to Grow Your Business

In recent times branding and promotion strategies are not only evolving but also shifting towards the digital platforms. This change was triggered due to the increasing use of the internet and social media. Now, Google has become more like a verb than a noun and has become the first preference for any kind of information. Therefore, creating and promoting content/services/ products has become the need of the hour. Currently, the digital marketing world is run by Google. 

Digital marketing is proved to be the most effective ways to reach your target audience. Promoting and advertising your products or services on digital platforms has become a competitive business. The digital platform includes Facebook, Instagram, Twitter, Snapchat, and Website    

The most important aspect of digital marketing is search engine optimization (SEO). Every business owner whether he/she owns an SME or a giant company has opted digital media to market their brand. There are many tricks that you can follow to generate proper leads, gain a position on the search engine, and reach the right kind of audience. This article focus on many such strategies.

Search Engine Optimization 

No matter how beautiful and well-functional your website is but it won’t reach the right audience unless your SEO is strong. Optimizing SEO will ensure that your website tops the search result, generate leads as well as traffic on your website. SEO highly technical and takes a little time to learn. But once acquired, it will work wonders for your content and website. 

Create Well-targeted E-mail List 

Many business owners ignore e-mail marketing and do not pay much attention o building. But it is the best platform to generate repeat sales and build a trusted as well as professional relationship with your customers. Good e-mail marketing gives you an opportunity to convert your leads into sales. 

Optimize Content for Mobile As Well as Desktop

Many Google algorithm focuses on mobile compatibility and hence, it is important to target both kinds of audience. If your website is mobile-friendly and compatible with the desktop than it has a better chance at raking on the search engines.  

Upload Blogs on a Weekly Basis

An ideal way to attract and engage the audience on your website is by putting up note-worthy content on your digital media platforms. It helps you in brand awareness and builds up a good online reputation. You can use platforms like Quora, WordPress, LinkedIn, etc.     

Focus on Organic Traffic for Social Media 

Social media platforms are majorly used to increase the reach and lead generation as everyone uses social media.  According to the reports, almost 70% of consumers know about you because of social media for customer support and 33% prefer social media over the telephone. 

 Conclusion 

In a competitive market where the rate of digital marketing agencies is growing day by day, it becomes hard to choose the right partner for your company. One of the best digital marketing agencies in Pune is Global Infocloud offering SEO, SMO, Google Adwords, marketing services, cloud services. 

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Global Infocloud Is A One-Stop Solution For All Your SEO, PPC, Digital Marketing, Web Design And Development Outsourcing Needs In India

Internet is an easily accessible platform today by numerous people all over the world. Widespread and constant internet access has increased the time spent by a user per day on various websites and apps. Marketing is all about connecting with the audience at the right platform where they are spending the most amount of time. Hence, digital marketing has become an important tool to enhance the performance of a business and improve its overall presence for consumers.

Digital marketing comprises of all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital marketing is defined by the usage of numerous tools and channels to connect with potential customers where they engage for most of the time online.

Global InfoCloud (GIC) is one of India’s leading I.T and digital marketing service provider, with digital branding skills and a global footprint. We have an expertise in helping multilateral clients in their endeavour to build digital infrastructure for better future. As a fully integrated IT firm, we connect unparalleled mastery across services, markets, and geographies. Various solutions of digital marketing excelled by GIC include:

Search Engine Optimisation (SEO)
SEO is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics. We at GIC have an experience of working with this digital marketing tool and craft a strategy well in advance to create an effective campaign.

Pay-per-click (PPC)
PPC is a method of diverting traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top pages in Google’s search engine results pages at a price “per click” of the links you place.
Our team of experts streamlines the advertisements and creates a campaign with highest PPC.

Web Design and development.
Web design refers to designing of websites and its layout that are displayed on the world wide web. It usually refers to the user experience aspects of production and maintenance of website. Our team of web designers have an experience of designing a user-friendly website with consistent layout. We have designed websites for esteemed clients from various business sectors in India providing them a smooth platform for promoting their products or services.

Conclusion
Global Info Cloud aims at providing clients with proficient and timely services. We take care of all your technical as well as design and development requirements for website and apps. In addition to that, we take care of virtual marketing needs of our clients. Indian market is brewing with various local businesses which can take advantage of our digital marketing solutions and reach wider range of clients virtually. Global InfoCloud being a provider of an array of DM services can prove to be a one stop solution to the business owners in India for outsourcing their marketing and setting up of an online platform.

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Digital marketing – Paving The Way For Women Entrepreneurs #WomanPreneurs

Starting up a business is no more a male dominant job, women have now stepped ahead and converting their ideas into successful businesses. Nowadays, businesses are using online platform to reach the whole wide world. Digital marketing via social media, content marketing and SEO are being used to spread the venture to new markets and make a strong hold. With so many advantages of digital marketing adapted world-wide, it needs to be delivering reasonable ROI to your business. Women today have realised its importance and making the smart move of choosing digital marketing for their businesses.
Here is a list of vital benefits ‘WomenPreneurs’ can grab from digital marketing and become a successful business venture:

E-commerce site
Building an e-commerce is an important step to enter the world of digital marketing. A user friendly website with relevant product and its description uploaded with an aesthetic look matching to the brand image is important. Make sure your website is compatible to run on mobile and opens up quickly without consuming too much data.

Social Media Marketing
Social media is a very powerful tool to make a strong presence about your business through various channels like Facebook, Twitter, LinkedIn, Instagram and Google Plus. Attract real followers and promote your products through these channels in an interactive manner with the users. Posting entertaining and knowledgeable content will lead to new followers who can convert into future customers.

Join Forums / Business groups
A lot of business related groups and forums are available online on Facebook, LinkedIn, etc which are also women oriented and related to similar business idea. Joining such groups will open up your business horizon and give you more ideas relevant to women entrepreneurs and the challenges they had faced.

Focus on SEOs
Building a quality SEO (Search engine optimisation) is a necessary step to get traffic towards your website. A quality SEO which can give good results can take a few months to form. A well-established digital marketing agency with can help you with optimising the website with SEOs.

Create Blogs
Creating or adding a blog relevant to your business that features updates like offers, announcements, and market trends. Assure that the blog is posted on social media channels as well as on your webpage, it should reach the potential people who will invest in your products. Blogs are a wonderful way to attract more crowd to your website.

Email marketing
Get visitors to signup the newsletters on your website. Email marketing is a trend working well to make sure the information regarding the business reaches the interested person. Email newsletters bring more relevant customers and can be availed for free.

Video Marketing
Video marketing has evolved as a strong marketing tool for your business. There are various cost effective tools to edit videos. These videos can be promoted by embedding and uploading them into your website using YouTube, Vimeo etc.

Conclusions
Being a women Entrepreneur and finding success in today’s competitive world, is a challenge. Digital marketing if utilised effectively will make you reach greater heights with your business and reach potential customers. Global Info cloud is an established digital Marketing firm and believes in women entrepreneur’s efforts in building their business. Our team of experienced and flexible people can help you work towards the progress of your venture online.

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Why startups should opt for SEO ?

SEO is a short form which stands for search engine optimization, a process of optimizing the website to receive organic, or unpaid, traffic from the search engine results. It is a process of growing the quality and quantity of website by increasing visibility of a website or a webpage to users of a web search engine.

SEO helps startup owners create fast, robust and user-friendly websites that rank higher in search engines like Google (most used search engine globally). It helps in bringing potential customers to your site and increase the conversion rates.

SEO also helps in creating brand awareness for your business as search engine users are more likely to trust the results. It is very obvious that a startup is not going to hire a full-time SEO team. Hence, the best solution for startup owners would be to outsource the SEO services that can effectively boost your online presence.

Here is a detailed list of benefits by using SEOs for your website:


Customer Behavior Data

The SEO data is crucial for collecting data and information related to customer behavior. This data will help startups to realize their potential customers. The more SEO research will be done, the more customer behavior and demand will be understood.
SEO guides gather a lot of data over a period of time and helps startups for future building of their business. Several SEO tools help accumulate important user data and is beneficial way to target customers resulting in more customers and sales.


Builds Trust and Credibility

The reason for having a fruitful SEO is to form an establishment with a well-designed website with an effective user-experience. The website where the customer lands after reaching it via search engine must be easy to navigate and they can easily find what they are searching for. A seamless experience over the website establishes a strong relationship with the customer and a brand value. SEO gives sufficient guidance to build a dynamic yet simple website with quality content.

Local SEO can Lead to Higher Traffic & Conversion Rates
 

SEO channels can help get traffic on the website and get more conversions resulting in higher return on investments. Focusing more on local search engine optimization for a particular geographical area and targeted customer base can gather more audience. Mobile devices are more used by searchers over a computer which leads to higher local searches. Local search has been playing a very significant role for small and medium scale businesses startups. Local SEO focuses on practical medium to establish your digital presence in local areas and regions so that people can find you easily and quickly. 

Long term goals

Paid advertisements work for shorter terms and costs higher as compared to other marketing channels. It is easy to stay on the first page of search engines if you opted for an expensive advertisement campaign. Before spending your resources on these, one must invest in the SEOs and monitor the impact in first 6 months which will be quite noticeable.
The more time and effort put on SEOs, will create a larger impact in the market and bring more conversions at a lesser price.


Keep Your Site Updated with Ever-Changing Algorithm

SEO requires a constant effort and regular improvements and alterations in algorithm and guidelines. Optimizing your website is not a short-term engagement and requires regular changes as per market demand.
Not keep your site updated with the crucial factors will make it positions go lower from where it can’t be resurrected.

Google rearranges its algorithms more than 3000 times a year and core search algorithm changes take place once every three months. To be on the first page of Google you must be aware of the most important factors that influence your business and its online presence by constantly monitoring the SEOs.

Conclusion

 SEO is considered to be a new edge marketing technique that can bring you important results with having to spend very less. Global info Cloud is a digital marketing organization which will help you in finding the most advance and seamless solutions for your business in this digital era.

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How to use social media for Retail Business ?

Social media is a widely accepted platform across everyone who uses internet over their cellphones. Promoting your business over this platform means reaching millions of people without having paid huge amount for banners or advertisements. Greatest advantage of using social media is that the efforts implemented on building a brand image pays off almost immediately.

A few years ago, brands preferred developing websites for promotions and inducing sales, social media has now wiped out that mindset and opened up a horizon for all businesses whether small or large to showcase on more than one social media platforms.

Social media is a great platform to promote your business over websites and brick and mortar stores, however you need to work smartly on it to get actual results.

Here are some tips to make the most out of social media for your retail business:

Promote Social Media links

It is quite obvious that one must provide social media links on their ecommerce website, if you have a physical store for your retail business you can add social media related posters in your store and provide QR code connected to these social media websites. Make sure you have placed your social media account’s link on everyadvertisement or banners. Educate your business staff members to always educate the customers regarding your availability on social media platform where they can read and understand more about you.

Place professional content

There is a huge range of content on social media which the viewers process every day. High-quality content, both visual and textual will make you standout in that chaos and bring you half of the success of your product. Working towards a quality content must be your priority to attain progress in both website and on social media.
Video contents are a great content for catching the attention of online viewers. It is a supreme visual content which sends a strong message to your customers. Don’t forget to add written content along with videos to make a greater impact. Video content rule the social media market. Retail giants also rely on visual content of 5-10 seconds to launch their collection on social media.


Connect with your audience

Apart from providing customized deals to your customers, keeping your audience in the loop and taking their opinion is a great way to connect with them. In the era of modern marketing appreciating customer feedback is very important. To understand the needs and wants of your customer taking these small surveys once in a while will be of great importance. This will also help you to make promotions of your retail business on social media more efficient. For faster processing of surveys, you can access various survey tools available on the internet.
You should also respond to the reviews and comments by consumers to make yourself more available amongst them.


Conclusion

Spreading about your social media account everywhere and rewarding customers who are active followers will definitely lead to a loyal patronage. Promoting your retail business on social media is not a difficult job however you need to plan it properly. We at GlobalInfoCloud help you with the digital marketing of your brand and promise you with great results.

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10 ways Social Media sites to Provide Great Customer Service

Social Media Customer Service, as the name suggests is to use online platform and give customer service and support. In digitally connected era, social media is widely used by millions of people and they expect businesses to have their social media handles where they can connect with them for services rather than sending email.
Various studies by reputed analytics company suggest that more than 50% customers prefer that social media in an effective form of communication with brands.
Social media marketing is an altogether different tool for business promotion as compared to using the same platform for customer service. Social media customer service can help improve brand’s image and create an emotional connect with the customers.
Here in this blog, we are discussing 10 ways in which you can strengthen your customer care service by using various social media platforms.

1. Dedicated Support Handle

The best way to start a dedicated social channel for customer support is to create a dedicated support handle on social media, include that handle in your brand’s other social profile bios. This lets people know where to reach out for support-related requests. Separate support handle makes sure your potential customer will not be landing on your brand’s business handle and see complaints and queries. Usually customers ignore these separate handles and uses your main business handle in their query; you can respond via this separate handle and move the query towards the right team.

2. Monitor Brand Mentions

The onset of social media rise has put the reputation of your company in customer’s hand. The digital development has led to various customer reviews live on these social media platforms which you can’t control.
Patrons are always looking for customer service on social media platform, a lack of which will harm the reputation of your company. Customers seek for response from your brand by tagging your brand name (@yourbrandname) on Twitter, Facebook and Instagram. You must check these mentions and resolve the queries as soon as possible and create goodwill amongst them.
You must monitor any conversations on social media regarding your brand where they have been tagged to resolve their issues and form a positive brand image.

3. Form Social Media guidelines

Similar to guidelines formed for customer support in general on your business website, you must have some guidelines on you social media support handle. These guidelines should include the points like friendly tone of voice, quick response time, protocol in escalations of customer issues and a message approval procedure on resolving problems.

4. Prioritize Social Media Customer Service

Social media plays a massive role in building your brand image, it is as important for your company as other digital marketing tools. Providing quick responses to social media queries and prioritizing the customer response will pour success and pose positive impact on your brand. Make sure your social media support team responses to each and every query online and try to give personal support to each one of them.

5. Proactive content

Predict questions and potential customer service issues that patrons may face. Use that future search data to create educational videos or blogs and share it on social platform.
You can share how-to-do video or Frequently asked questions in a blog on your handle
Social media customer service handles are a great platform to share such informative content. This builds customer interest in purchasing your product and reduces the number of personal queries from each customer.

6. Respond to all queries

Although its very obvious as we have mentioned the pros of customer service handles, support team must reply to each and every post in which they are tagged or hash tagged (#).
Answering all queries on social media be it negative or positive shows that your brand is concerned about customers and their needs. By being active on social media, you enjoy loyal and long-term patronage and an increased number of followers.

7. Expand your Customer Service

Sometimes customers might not directly tag you in a post or ask queries. However, you can find social media users who might just post something interesting online and put a hashtag (#) with your brand name. Responding to these indirect posts induces interest amongst users and push them towards buying your products and follow you on social media.

8. Quick Response

Just responding to messages is not sufficient for a great customer service. If a customer reaches out to you on social media, they expect a fast and friendly response.
As per data collected by Twitter, 71% of users expect quick response from brands on social media. Facebook has also conducted similar studies which inferred that online users expect very fast response through social media messaging platform. You don’t have to stay online to respond to all the messages, one can decide certain timings for response post that customers can Direct message on the same social media page.

9. Automated Chatbots

Customers who are user friendly with social media are comfortable with ‘non-human’ customer service interactions. These automated chatbots are an excellent way to provide 24/7 customer services without having to involve any support team. They are efficient in solving frequently asked queries. Some social media platforms provide these automated response feature which you can add in your account.

10. Project the right channel

A brand needs to understand the right social media platform to respond to their customers. You can collect data and target the social media page where you get the maximum queries and response.

Conclusion

We at Global InfoCloud provide complete social media handling solution for your business. As you can understand from the above points that social media is a great platform for supporting your business, we have a team of well-trained professionals to handle your social media platform.

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Business-to-Business (B2B) Marketing

Business-to-Business (B2B) Marketing

If you often read business publications or frequent professional forums online, you have likely come across the abbreviation “B2B” and “B2C”. Talking specifically about B2B here, it stands for “business to business”, which simply refers to any company primarily focused on selling products and services to other businesses rather than to consumers.It will help to automate your business.

What is B2B marketing?

As the name suggests, business-to-business (B2B) marketing refers to the marketing of products or services to other businesses and organizations. B2B marketing techniques rely on the same basic principles as B2C marketing but are executed in a unique way. In a broad sense, B2B marketing content tends to be more informational and straightforward than B2C (Business-to-Consumer). Finding new ways to engage with prospective clients through social media is currently a hot topic in the B2B marketing world.

Types of B2B Marketing

Below are a few of the most common B2B marketing types and channels:

  1. Blog Posts: Blog posts are a mainstay for almost any content team and they should make buyers aware of and interested in your product. It’s important to update blogs regularly on your site to have organic visibility and attract inbound traffic. Marketing leaders must highlight the problems their products or services can solve and incorporate them into engaging blog posts.
  2. SEO Search: SEO search is a prominent channel for B2B marketing. If you want your blogs to actually work, you need to distribute and optimize them for search engines. For better engagement, B2B companies can use brand names as keywords in an effort to catch clicks from those further in the buying cycle looking for business-specific information.
  3. Social Media Marketing: Social media marketing is the modern-day billboard. It’s a must-have for any B2B company because 75% of B2B buyers use social media to research potential vendors for purchase decisions. Social media platforms like Facebook and LinkedIn are the most preferred choices for businesses to find their prospects. Both organic and paid marketing should be in the mix. Social networks allow you to reach and engage prospects where they are active.
  4. Whitepapers/ eBooks: E-books are standalone assets containing valuable information. They are often used as a B2B lead generation tool. To make the best use of e-books, make sure you provide the readers with actionable takeaways as well as valuable resources like checklists, tips, and actual guides.
  5. Videos: Videos are the fastest and easiest way to get information, be it any topic. Many B2B companies are inheriting video marketing in their marketing strategies because viewers retain 95% of a message when they watch it in a video compared to only 10% when reading in a text. This content type can be applied in several of the previous categories mentioned here like blogs and social media but is worth singling out because it is growing so important to B2B strategies.

Who employs B2B marketing?

Any company that sells to other companies falls under the B2B umbrella. B2B companies can be found in every industry, from manufacturing to retail, software-as-a-service (SaaS) subscriptions, security solutions, tools, accessories, office supplies, you name it. The B2B market is the largest of all the markets due to its wide range of applications in several industries.

B2B marketing can be better understood by an example of automobile manufacturing. We all know some of the biggest consumer-facing brands, but in every model of car or truck they produce are dozens of other companies’ products. These include the tires, batteries, and electronics that are essential for the vehicle to operate properly. The manufacturer purchases these products from its various suppliers and then finishes them into the final product. So when you buy a car from one company, you are actually purchasing parts that were created by dozens of other companies from all around the world.

B2B Marketing Strategies

B2B marketing success doesn’t come from broadcasting a product over traditional media such as radio or television. B2B marketing success comes from embedding your company name in the industry and making your product seem like a staple. Here’s a look at the process B2B companies use to stand out in a crowded marketplace:

  1. Identify your goals: Before you start with the marketing strategies you need to specify your goals and then work accordingly to achieve them. Take a look at your digital competitive analysis. Where do you need to be in order to pull ahead of your competitors? Is it more leads? More Conversions? Better branding? Identify your goals, note them down, and review them frequently.
  2. Identify your target audience: Once you have your goals set, it’s time to identify your target audience. This is a very important step for B2B organizations. B2B products and services are usually marketed to a distinct set of organizations with particular challenges and needs. The more narrowly you can define this audience, the better you will be able to speak to them directly with relevant messaging.
  3. Create Assets and Run Campaigns: With a plan in place, it’s time to put it into motion. Follow best practices for each channel you incorporate into your strategy such as hosting informational webinars, setting up booths at popular industry tradeshows, sending out email newsletters positioning your company as the industry expert, maintaining an active, interactive social media presence, attending industry networking events and building buyer relationships.
  4. Measure, Tweak, Improve, Repeat: This is the ongoing process that keeps you moving in the right direction. You would want to know which strategies are working and which ideas are failing so that you can make smarter decisions concerning your money and time. You need to tweak the campaigns based on the results and have a flexible approach. The more vigilant you are about consulting analytics and applying your learning’s, the more likely you are to surpass your goals and improve continually. Once you get your flow right, just repeat the process. The result is snowballed digital marketing success.

Conclusion:

B2B marketing is a whole wide concept and requires a lot of strategic planning to get the best results. Hopefully, now you have got a fair bit of understanding about B2B marketing, to get started on your B2B marketing plan.

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