Email Marketing Tips to Drive More Sales in 2020

What is Email Marketing?
Email marketing is a promotional activity of sending marketing related informative material through email. It is an effective digital marketing strategy targeting customers with promotions directly reaching their inbox.
Emails for cart abandonment, sales, and product announcements are commonly sent as a promotional material in an email. Although, one can start email marketing and send emails in almost any situation to any customer. You can gather email addresses of customers by providing newsletter signup options on various digital platforms and set up your email marketing campaign.
It is estimated that there are approximately 2.5 billion email users worldwide, hence email marketing can turn out to be a great tool to reach those potential customers and send them information regarding your brand image, provide customer support and keep in touch with them. Email marketing being popular over the last few years, led to a great number of bulk mails and unsolicited spams reaching the inbox making your promotional letter getting lost in the list.

Check the list of points compiled below for a successful email marketing campaign in 2020 and grab more sales with the current trends:

Minimalist email design
Minimalist email design are preferred now to gather more sales. Users receive a large amount of emails from various brands for promotions. It is important to standout from the crowd and send eye-catching and crisp promotional material. Instead of colourful and bright images in the mail, a minimalist email and plain text mail works better. A minimalist email design has benefits such as optimised email load time, deliver a clear brand image and keep the focus on the offer or information and not just the image.

Personalised email campaigns
Email marketing in 2020 is no more about having a single promotional material for all the consumers or audience. Brands need to analyse the psychology of each user and create email promotions solving their individuals problems, these mails convince them to buy your products.
Hyper-personalized automated campaigns are the future of personalization that gives great results. Companies can track browsing behaviour and real-time data to send highly-relevant emails to the users.

Mobile optimization
The number of mobile phone users have exponentially increased over time. Mobile phones help save time and people prefer reading emails on them nowadays. Not only around 61% of all emails are opened and read on mobile devices, but also 79% of mobile users have made a purchase online with their device in the last 6 months which means customers are ready to learn more about your product and buy it with the gadget.A well-optimized email is clean and simple to understand and brings more click through rate.


Social media integration
With the popularity of social media platform, you can find a potential client in these social media users. It is found the 42% of the population (3.2 billion users) are on social media. For brands, this means an alternative way to reach their target audiences, establish a connection with them, and deliver the brand message. To enhance the influence of email marketing one can integrate social media platforms as people like to read about your business and it’s reviews on various social media sites, working with Instagram nano- and micro-influencers is a great way to leverage reviews, and therefore start selling on Instagram.


Conclusion
Email marketing is a powerful tool to drive sales if the key trends for email marketing are followed carefully. To stand one step ahead of your competitors and ensure your subscriber’s interest in your email campaigns, think about their needs and give email marketing trends a try. Global Info Cloud understands the importance of email marketing and follows the latest trends. The digital marketing campaign designed by our team comprises of these elements which leads to a larger internet presence and return on online investments. Connect with us to promote your business through our efficient and seamless channel.

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Why Social Media is More Important Than Ever for Businesses During the Coronavirus

Covid-19 pandemic has brought unprecedented times where future seems uncertain, social distancing has become mandatory and so in working from home. The prohibition of going out and spending most of the time at home has brought the importance of internet and social media back. People are now using social media and internet platforms to stay informed, stay connected, and stay sane. The inclination towards digital platform has brought companies right in the world of digital marketing and social media.


Companies are withdrawing their regular business activities to save money, abide by social distancing guidelines and mitigate business risks. Hence, now is the time to bring your business on social media platform and connect with people on social media who are looking for respite or wanting to connect with friends and family during these tough times of coronavirus pandemic.

Check the points discussed below indicating how businesses can take advantage of social media in these difficult times:

Provide Honesty, Clarity and Transparency

The honesty and transparency of communication gives more impressions and grabs attention of people online.You can communicate honest information about your brand such as how is your brand coping up with the current crisis, your future endeavours for the brand and new product development.
> A great way to impact your brand community is through video or photo updates.
> Share the content from experts and authoritative sources who are reliable and trustworthy. Include the details regarding incorporation of these expert ideas in your brand.
> Share your brand’s concern regarding the uncertain future and spread positive messages and helpful insights to present the human side of your business.
> Tell the truth regarding your brand’s situation and steps taken by your business to stop spreading of any rumours or assumptions during the pandemic.

Provide Entertainment or Value

Social media was introduced to connect with people and get entertained from the content. Businesses become so engaged in making sales and finding leads that they forget the prime purpose of social media that is maintain a personable platform on which your audience can connect with your brand.
> It is an excellent opportunity to connect with your patrons. Show behind the scenes, share about your employees, create interactive videos about your brand’s processes. Showcase the cool ways your brand helps the community and create interest on social media.
> Social media is filled with serious and informative posts regarding the outbreak of Covid-19. A humorous perspective such as funny or silly video that has a slight characteristic of your brand can provide business promotions and attract a lot of people towards your business and your brand will become popular.
> Social media is about creating connections and building relationships. Hold a Q&A solving with your team. Talk about your brand’s vision and goals. Ask your community base about their interests and what they would like to ask you and answer their questions in an engaging video or in photo posts and stories.

Conclusion
The pandemic has given ample time to businesses for returning to basics by maintaining relationships, provide entertainment and revaluate their social media presence to increase the brand value. It’s time to connect, engage and share whether you’re a business, a brand, or a human being. During this time you may not make great sales, but it’s an excellent time to build the foundations of business. Global Info cloud is a leading IT, automation and digital marketing company providing contemporary marketing solutions on social media. Register your business with us and get a seamless solution to handle your social media and make the most of it during this pandemic.

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How COVID 19 is Transforming E-Commerce

World is suffering through a pandemic globally, which has drastically transformed the way we are going to lead our lives. It has affected the economy of various companies and challenged them to re-invent their methods of operating according to the new norms. This is interesting to know that companies are working on principle of sustaining and building business without any rule book in hand.
The pandemic has also forcefully changed the customer behaviour and daily routine. Most people are now working, minimizing social contacts and avoiding going outside due to lockdown rules laid by the government. This pandemic is not going to leave us any soon, and it’s going to leave a scar on us.

IMPACT ON RETAIL STORES, A SHIFT TO E- COMMERCE

Global COVID 19 pandemic has turned out to be a catastrophe for the retail industry. Major brands have kneeled down in front of this crisis and have closed many of their retail outlets. A shift from physical retail store has drastically changed the sales practices of these companies and now they are investing more on building up there E-commerce site. Companies have amended their employment policies and reduced their retail store staff. Instead, they are investing more on online advertisements which clearly indicates a shift to online – only model. Retailers are also putting up efforts on Content marketing, Social media marketing and Email advertising.

CHANGING CUSTOMER BEHAVIOUR

Impact of COVID 19 pandemic has brought drastic changes to the customer behaviour and shopping habits. Pandemic has left no option but to depend on online retail app and stores to shop for all their needs. Some people are spending on online shops as a therapy and are on a shopping spree and others are just spending on bare essentials: food, groceries, health and wellness products.

Due to the lockdown, people are staying indoors and have more time with them to browse through online collections and leave a review of the purchased products on retail sites. Online engagements have also shot up, as customers are responding more towards the marketing and promotional posts and mails.

Due to large customer dependence on online websites, companies are suffering from supply shortage as they are unable to manufacture new products during lockdown. Logistic services have also disrupted due to the pandemic which discourages customer from shopping online.



OPPORTUNITY FOR E-COMMERCE

Businesses around the world are trying to propose the best model to sustain during this global pandemic. The strategy is to get adapted to the current unpredictability of the situation because it still has a ray of hope for the E-commerce industry. A strong online presence will reduce the risk and create opportunity where businesses should invest on online marketing tactics.

CONCLUSION

Online customers are changing their behaving globally and are adapting to e-commerce which is putting a strain on these businesses. The future of e-commerce will be shaped according to how they will adapt to them and pave their own way through these difficult times.

5 benefits of automated operations

Almost everything is automated in current era; most organizations utilize multiple automation technologies to perform tasks. An automation system comprises of components programmed to perform a specific set of work. Repetitive and operational tasks are completed easily by automated software with less burden on the employee.
If the automation system is designed properly, it can tremendously ease the tasks performed simultaneously and bring major benefits. The primary benefits of operations automation cited most often were cost reduction, productivity, availability, reliability, and performance.
A thorough understanding of these benefits will help develop a supportive automations system for operations. Here we have enlisted the benefit of automated systems:

1. Reduction in operational cost
Businesses need to constantly work under pressure for increased profitability. In that approach, one method could be reduced costing. Reducing the capabilities of the computer negatively impacts the efficiency of entire company.
Automation software is an impactful and brilliant method towards containing cost of operations. A biggest opportunity here is to multiply the customer service to the end user and simultaneously reduce the cost. Most modern systems have low operational cost and the total ownership cost declines for the business. This provides opportunity to your business to stay functional and not depend on human inputs for all tasks inclusing the repetitive ones.

2. Increase in productivity
An organization demands constant growth in its technology and productivity. Instead of increasing the workload of IT professionals in the back end for efficiency of tasks, companies can setup automated software systems which can manage the batch schedules in the manufacturing process. The systems will no longer rely on human inputs and will perform the tasks as per the schedule fed in the system. Once the work schedule is established, the automation software executes the commands precisely and in the correct sequence, removing operational errors. This provides a better forecasting of lead time for job completion and increase the productivity of a business.

3. High availability
Computers are a basic necessity of any business structure as they rely on them for day-to-day operations. Activities dependent on online systems such as order entry, reservations, assembly instructions, shipping orders, etc.
Today, companies cannot afford to have outage in key systems and remain unavailable for hours as they rely on cloud computing which will result in loss of huge revenue of the business.
A major benefit of automation is its capability to automate your save and recovery systems to ensure protection from the potential disaster of disk loss, or inadvertent damage to system objects from human error. It also give a networked environment connecting all the data to a centralised system, where a single operator at a remote location can observe critical functions throughout the network.

4.Reliable system
Along with productivity, reliability is another key advantage that is tagged along with the automation system. Operations that require human inputs can lead to human error or chaos due to various reasons, on its contrary automated operations ensure that tasks are performed in scheduled manner with correct input data and eliminate all processing errors.
Automation software can handle complex tasks dynamically and intelligently, based on predefined parameters. Critical company functions such as releasing jobs, performing backups, and ensuring communications can be easily performed by automated systems making it reliable for the business.

5.Optimised performance
Computer systems have been updating with advanced technology making them more faster and efficient with time, however the demands of business operations too rises with time. An integrated automated system based on cloud server gives a more optimised and cost effective solutions to an overburdened computer system. Various tasks are auto performed on these systems optimising it with accurate data and results.

Conclusion
The future is here, and you need to reap the benefits of automating your manual processes. Automation is gradually penetrating in all sorts of businesses and its functioning. Customised automation system will turn the fate of a business around in a short span of time. Global InfoCloud helps businesses with such solutions by integrating the business on a digital platform and provide a centralised working console.

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Voice Search : The Future of Search/SEO

What Is Voice Search?
Voice search is a neo-technology that uses voice recognition allowing users to give voice command to devices and perform internet searches. The devices used for voice searches are smartphones, computers and other home assistance devices.

Features like speech-to-text or voice dialling are a stepping stone towards voice search. AI programs like Google Assistant, Alexa, Siri, and Cortana use the voice search technology in order to carry out internet searches.

Surge of Voice search
It wasn’t a popular technology few years back, however it is extensively used now and data shows that it account for more than 44% of the total searches online today. Voice search queries have gone up exponentially over the years, so it’s crucial to understand these developments and incorporate them into your digital marketing strategy. This implies that Voice search is the future of search engines and the SEOs need to be redefined according to the new keywords prompted via the same.

Why Voice Search SEO Matters?

The upcoming voice search technology will definitely put an impact on the planning of digital marketing strategies. To utilize voice search for advantage, one needs to prepare according to the changing landscape of internet search.
Voice search SEO is a new tool which is going to play a vital role in framing your digital marketing content. This technology helps users to experience seamless, precise and fast search engine results. Website content should be optimised in a framework which allows digital personal assistants to detect your presence through voice search. Hence, it is necessary to have website associated with relevant data, reliable web pages, and highly optimized content.


Difference in SEO strategy for voice search
Voice search is totally different from text search and here are the ways how it affects the SEO strategy:
– Search based on conversational language rather than a few key words.
– Conversion of text searches into long question queries
– Emphasis on featured snippets

– Importance of informative, precise and authoritative content.

A major difference between these search tools is the level of conversation.
For example, while searching for a restaurant through text search you will type “best restaurants in Pune” into your search engine, on its contrary in voice search you’d be more likely to say, “Hey, Siri, what are the best restaurants in Pune, Maharashtra?”
Since conversation is the basis of voice search, your content needs to have natural-sounding language.

Answers to specific questions and better ranking
Google is a leading search engine used by a large number of consumers, it has been prioritizing featured snippets, answering questions of voice search promptly and accurately is key for higher ranking.
Creating content that is found as informative and authoritative enough for Google to select for this coveted spot can create an opportunity to be ‘the’ answer to the questions asked on voice search. In addition to this, create your content in a featured snippet well enough, that it can even serve as a promotional opportunity for your business.

Conclusion
Voice search is the latest and widely adapted tool for searching information over the internet. Businesses with a strong online presence, now have to optimise their content again as per voice search SEOs. Global Info cloud is one of the leading digital marketing company constantly adapting to latest marketing tools and providing optimised marketing framework. Market your brand online through our team of digital marketing experts and remain one step ahead in the future.

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Automation Strategy In Google AdWords

What are Google AdWords?

Google AdWords or Google Ads, is an advertising system by Google in which advertisers bid on certain keywords so that it appears on Google’s search results. Advertisers pay for these clicks and charges the amount from businesses. An AdWords campaign is an ad campaign within an AdWords account. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine.

Automate Your Google Ads Bidding Strategies

Marketing and advertising requires efficiency and automation of Google AdWords gives an opportunity to streamline a campaign. Automated bidding strategies helps you to handover the control to Google, where they are bidding on your behalf on the basis of specific user data including device used, demographics, location, time of the day searched, operating system used. These strategies are driven by certain goals and are optimized to perform specific actions.
There are 8 different types of automated bidding strategies that you can choose from when it comes to Google Ads and each one prioritizes different results and actions. These strategies are discussed below:

Target CPA
This bidding strategy drives on a focal point to get as many conversions as possible at your target CPA or cost-per-acquisition. This bidding strategy works well when an average CPA is set, some bids cost more or less than your target but they ensure that it averages out. For selecting this option you must set a target amount to maintain profitability and no loss to ROI.

Target ROAS
ROAS or return on ad spent is the conversion value that one receives in return of every rupee spent. For a ROAS of 400% you must receive a sales of Rs.4 per rupee spent on your ad. This bidding strategy can only be applied to a single campaign instead of multiple campaigns.

Maximise clicks
This bidding will work to get as many clicks on your ad as possible, going through your daily budget to make this happen. One can set a spend limit, which ensures that you won’t end up splurging too much money on a few clicks

Maximise Conversions
This strategy is similar to the previous strategy mentioned, the focus here is however entirely on conversions rather than just getting clicks. Google studies your spend data to maximise your conversions.



Target Search Page Location
This strategy prioritizes ad placement either on the top of search page or on the first page of results for advertisers to bid. It is a portfolio-only bidding strategy and can be applied to multiple campaigns. The potential to portray your ads at the right place will act as an advantage, especially in searches for high-value but very competitive keywords.

Target Outranking Share
Target outranking share 
strategy is similar to the above mentioned one, as it focuses on the placement of ad instead of the cost of the action. It prioritizes not only good placements but also outranking every specific competitors. This bidding strategy allows you to set bid limit and target specific competitors.

Enhanced Cost per Click
It stands for “enhanced cost-per-click”, it allows Google to adjust your bid even if you’ve set it manually. Google adjusts the bid depending on the potential for a sale, increasing if its higher and decreasing if its lower.


Target Impression Share

A comparatively new bidding strategy that prioritizes bidding to reach a target percentage of the impression share. Impression share tells you the percentage of searches you’re appearing in which you are capable based on targeting and keywords. Higher impression share means more people are seeing your ad and there are more chances of a click or conversion.

Conclusion
Google’s automated bidding for AdWords or Ads gives a favourable opportunity to save time on manually setting bids and optimizes the campaigns for more conversions, clicks or any other goals set. GlobalInfoCloud is a leading digital marketing company set to provide you the best digital marketing campaigns to boost your business and reach the right audience and get more conversions.

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Why Restaurants Need To Have A Website?

Online presence of a business is mandatory nowadays as the world in moving ahead towards digitisation. Improved internet connectivity and advanced smartphone technology has become a key source of information provider to the users.
A website gives you a portal to connect with your customers and convey information and create a brand image which is a stepping stone for a profitable business and you can trasform your business with marketing.

There are numerous advantages of having a website in general for a business, however their a number of specific advantages for a restaurant to have a website of their own. We have enlisted a few points to highlight these benefits:

Build brand image
A website is the first impression to a potential guest of your restaurant. A nicely designed home page and consumer friendly website gives you a leverage to control image of your brand. It gives platform to tell the story behind your restaurant business, the speciality of food served and the ambience of your place. Potential customers might also be interested in getting an idea of how your restaurant looks like, provide high quality images clicked by a professional photographer. This is a great opportunity to present your staff by including pictures and bios of management, lead chef(s), etc.

Low investment advertisement
Developing a website requires a very low investment as compared to other media and advertisement methods. Billboards, commercial and radio spots can be popular forms of advertising for a restaurants but they are temporary and run for a certain duration. A well-developed website with proper content and SEOs can act as a better tool in longer run to advertise your business.


Improved Search Rankings
Once you have built your website, invest some time on search engine optimisation (SEO)
which will help your business to stay on top of the search engines. Customers usually search online before choosing to dine-in a restaurant, SEOs will give you more exposure and hopefully bring more customers to your place.

Customer Testimonials
Customer testimonial can be put on your website, which will increase your credibility in front of the clients. If you have ever been featured in a publication such as a newspaper or a magazine, you can put a link on your website. A website for your restaurant business can bring you in notice of internet based food bloggers with whom you can collaborate and gain popularity.

Differentiate over your competitors
It is a high probability that in 2020 a competitor restaurant might already have a website or online presence giving them advantage over other competitors. Having a website will make you present yourself in a discrete manner and provide information to the potential clients pf your business regarding your uniqueness and persuade them to choose you over your competitors. A well-presented website will show that you are willing to invest in your business and working towards its betterment.

Give key information about your business
A website is a platform where you can provide endless updates about your restaurant at one place. You can put FAQs, contact details, location details, opening and closing time, payment methods available and the most important of all the menu. Customers prefer looking at these aspects of a restaurant. Festive and promotional offers can also be put on the website to attract customers.
A website can be used to provide other important and detailed information about your business like home delivery options, outdoor catering, private meeting facility, etc. You can also put a section which provides the users to book a table in your restaurant and have a comfortable dining experience. Gift cards are a great tool to boost your business by selling it online on your website.

Conclusion
A website is a way to strengthen your brand and keep customers in the loop about your restaurant. Global Info Cloud is a leading digital marketing and website developer company who have worked with more than 100+ businesses developing their websites and put them on worldwide web forum. Contact us for developing a seamless website with advanced tools to promote your restaurant business online.

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10 Ways to choose your Domain Name

domain name identifies a network domain, it represents an Internet Protocol (IP) resource, it is attached with any services communicated via internet like personal computer used to access internet, a server computer hosting a website or the website itself.
Domain name is the name of a website unique to it which cannot be owned by anyone else. It is is purchased and registered online through various websites.

Selecting a possible domain name is as important as choosing a brand name, it should be unique, must define the nature of your website and must be easy to identify. It requires a lot of thought and consideration to think of an ideal domain name for your website.
Here in this blog we are enlisting 10 ways you can choose a perfect domain name for your business:

1. A Short Name

A complex and long domain name will risk your website to get lost while typing the spelling.
It’s a lot better if you have a small domain name which is easy to remember, and the possibility of a spelling mistake is less. This way you will not lose your potential viewers or customers.

2. Easy to Type

Having a complex spelling for your domain name is going to give you negative results. Using slangs or creative spellings for your domain name will land your viewers to a wrong website. For example, using ‘4’ instead of for or ‘instead of you. Keep your spellings clear and universal to type.

3. Defining Keywords

Keywords are important to be seen easily during an online search. Keeping a domain name similar to the type of service or business provided by you will make you reach the top of the list while somebody searches regarding your services. For instance, you can keep your domain name woodworks.com if you are a carpenter working with making of wooden panels.

4. Geographical Area’s influence.

Some businesses cater to a local audience. The reach need no to be worldwide but, only in a particular state or city. You can add the geographical locations name in your domain name to make it easily searchable for local customers of that geographical area.



5. Do not use special characters of numbers

Using a special character like hyphen (-) or numbers can confuse a person and they will be unable to find your website. When somebody hears about a website name, they tend to forget the special characters and misunderstand a number to be written in spelling or a numeric. To avoid such confusions, it’s better to have a simple domain name. If you really need a number due to its identity in your business, you can register the other versions of the same domain name, so that they redirect it to your website only.

6. Rememberable

Domain names are registered from all over the world, so you can imagine how many of them are there online. So, having a catchy and quirky domain name is important. It should be easy to remember even if somebody read it only once. For testing if it can be easily memorized you can send them to your friends or collogues and test that if they can easily remember it for next time.

7. Research about the name


A domain name is going to be visible to everyone on the internet, so you don’t want to mess it up by naming it without a thorough research. Make sure your selected domain name isn’t trademarked, copyrighted or registered with some other company. It can land you in legal trouble and could cost you a hefty fine which will be a negative impact on your business.


8. Appropriate domain name extension

Extensions are suffixes which come after the domain name like .com.in or .org in your web address. The most widely used extension is .com, it may get difficult to get your desired domain name registered with it as a web address. However, you can go for many other suffixes which can define your business such as, .photography or .edu .

9. Protect your domain name

There can be various versions of your domain name like a misspelled version of the same name. Your competitors can register themselves with those names and swallow up your share of market. So, for protecting your website you can purchase the other versions as well so they will redirect to your website only even if somebody did a mistake while typing.

10. Be fast or Be Last.

Domain names are not a very expensive assets to hold. Thus, they are sold quickly across the web. If you don’t want your well researched and unique domain name to go away to someone else, you have to act really fast and purchase it in advance. Various websites online will help you in buying domain names and secure it for your use only.


Conclusion
We at Global InfoCloud, are a bunch of people who provide excellent services for digital marketing and website development of your business. Contact us to spread your work over the web and let everyone know about your presence.

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How to improve the impact of content marketing on ROI

What is ROI?

ROI or Return on Investment is a simple formula to calculate the amount spent on a particular service and the return value to a business under the influence of its application.

Return on Investment = Gains from investment – Cost of Investment X 100
Cost of investment


What is content marketing ROI?

Content marketing ROI
 is a percentage that represents the amount of revenue gained from content marketing in comparison to the amount spent on distributing content.

Importance of Content marketing
 

Content is king”, this is a famous quote which emphasizes the importance of content marketing as a key to enhance business performance. Content is absolutely essential, it’s not just a bunch of words to improve the search ranking of a post, it is everything unlike videos or podcasts that communicates a specific message to a group of audience.
The marketing channels dependent on content are social media marketing, email marketing, forum marketing, native advertising and traditional marketing. When we refer to content marketing, we’re talking about marketing strategies that revolve around your unique, relevant, and valuable content.
Hence, the content of your business will have an equal impact on your business’s ROI (Return on Investment)

How to improve the impact of content marketing on ROI

Content marketing return on investment (ROI) is the critical number that gives you a clue regarding the efficiency of your campaigns. Using the following tips, measure your ROI more efficiently and improve the results of marketing channel:

Define the Customer Path

The customer path from first contact to final purchase needs to be carefully mapped. It is not necessary that the data will come straightforward from one marketing channel to your website or point of sale. It can involve some bouncing from social media accounts to google ads before landing on your webpage. Studying each touchpoint of a customer can help you to optimize your content to make the path of customer more efficient and quicker towards the final purchase.
Clear audience personas

A collection of audience profiles is a great tool at your advantage while drafting a content. The target audience can help making the content more impactful and resourceful for the brand to reach. Define the gender, marital status, living situation, household income, occupation, hobbies, and personality qualities of your targeted audience.

Repurpose Content Across Multiple Channels

A content must not only increase the conversion, but it also should stretch across various platforms so that it finally decreases the price of each piece of it. Stretch your investment by actively repurposing as much content as you can. Use the information from an article to craft various other contents like small tweets, infographic posters or small posts. The greater number of contents generated from a well written piece, can help reduce the investment.

Correct analysis of Influencer ROI

Map the correct engagement and conversions that are happening as a result of influencer content. Check the count of new visitors driven by the influencer link and if it is actually increasing your sales. The right strategy can help you calculate the ROI efficiently and gather the information to optimize the content creation and reduce the cost of investment over the conversions.

Content Cost and Usage

Each piece of content written comes at a cost, if not published it will add up to reduce your ROI. Generating content randomly without properly targeting the audience can lead to a waste of resources over content marketing. You must work to create a carefully focused content timeline with purposeful pieces that will fit neatly in your marketing efforts, so you’re using all of your generated content and never wasting funds on unnecessary pieces.


Conclusion

The importance of content marketing in increasing your sales via digital presence has been stated above. The tips let you know the methods to increase the ROI from content marketing. We a Global Info cloud are a panel of digital marketing team, who will provide you with the best content with higher ROI.

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Use of Images in Social Media

You don’t take a photograph, you make it.’
Images comprise of a large portion of content on Social Media. People have a very small attention span for less than a few seconds. Images become a major part of communication on social media and are very important.
A larger part of brain is focused on processing visual data, making humans process images at an incredible speed. A human brain can recognize a known object in milliseconds, which makes it a perfect way to communicate in today’s world.

Check these viewpoints explaining the importance of using images in Social Media:

Images are remembered

On the basis of research, it has been shown that people remember only 10% of what they listen once after 72 hours. For instance, if you put up an image with a relevant text content, a person can remember 65% of the information after three days.
This study shows that more attention towards images make it a salient feature while building a brand’s presence on social media. Text is also an important source of communication, so it should be presented along with an image for complete impact of an image.

Audience attention
Social media is crowded with a lot of images and content. To grab the attention of your potential audience you must select relevant pictures to post on your social media. A social media post gets 10 times more engagement when it has a relevant image attached to it. As mentioned above our brain responses better towards an image than any other kind of information, making it easier to draw attention towards your social media post.

Variety of photos create Interest

Keeping an audience engaged to your social media page requires you to put a variety of photos. These photos can be cell phone pictures, banners made on computer, graphics, professionally clicked catalogue shoots, etc.
Your page must have a vivid range of images to not make it look monotonous to the viewers. Similar looking images or content leads to loss of interest by audience.

Consistent Imagery across platforms

Most of the brands are available on more than one social media platforms like Facebook, Instagram, Twitter or Pinterest. Posting relevant images on social media gives you better attention, builds loyalty, communicate better with the viewers and increases engagement across all platforms.
Standing out in social media and develop a visually different brand identity makes a better impression amongst your patrons. When you stay consistent and connect images with your marketing message, your brand will have more staying power.


Conclusion
Social media is a widely accepted platform across people. It has now been used for strengthening business and build a brand image to reach more number of audience who are already present over this platform. We at Global Infocloud provide you with the best team of experts to dictate your brand on social media.

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