Blogging for lead generation Blogging as a Tool of Lead Generation

What is a blog?
A blog (short version of “weblog”) is an online journal or informational website displaying data in the reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.

Blogging is used as a digital marketing tool by businesses for digital marketing campaign. For a business, blogging not only lets followers know about recent company news and events but, it also contributes in establishing an authority over your competitors, informs about the inside look at your workplace culture and boosts SEO.


Sometimes, these blogs lack the elements required for proper lead generation. The guide mentioned below gives you the information needed for effective lead generation through blogging. With these elements, you’ll be able to create a lead generation machine for your business.

Call-to-action text in blogs
Call-to-action or CTAs helps in involving the readers to interact with the business page and take action on buttons. This buttons are necessary for readers to land on website pages of relevant product or services.
 

Offer exclusive content
Blogs are written to provide in-depth knowledge regarding a brand and its services or products. A trick to create interest amongst the readers is by holding a little information back for those who are willing to give a little extra in exchange for more information.

Tease your readers with exclusive content that can help them even more apart from the information available on the blog.


Offer discounts or other perks
A great way to generate leads is by offering your readers with a discount coupon or any other offers on services. Such offers can bring leads of potential clients to your business as blog readers can get attracted to these links and in-turn buy more products from your business.

Blog summary downloads
Sometimes, the information on a blog can cross more than 2000+ words as the topic requires in depth data like examples, case studies or several images to define a point. However, not all readers are interested in reading those long blogs and loose interest. To solve this issue, one can present a shorter summary of a blog in exchange for their name and contact details. By this your customer database will increase and in return you will receive leads for business.

Answer comments with CTA’s
Comment sections of an article is the best place to generate qualified leads. This is an area where people with the most interest regarding your business will interact. If someone comments on your blog regarding more information on a particular point, answer the query with a well-thought-out comment including a CTA to a post-click landing page where they can get more data.

Conclusion
Companies that included blogging in their digital marketing campaign receive 97% more links to their site. Inbound links are one of the most important factors Google takes into account when ranking your website.Traffic generation combined with lead generation make your blog a worthwhile investment. We at Global InfoCloud provide exceptional blogs with search engine optimised keywords for more traffic towards your website. Choose our services for putting meaningful and informative blogs as a tool for lead generation on your business site.

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5 Social Media Analytics Tools Every Marketer Should Try

Social media is used for marketing and promotion of businesses with tools available on these platform. The whole thought behind social media analytics is to understand the direction in which the campaign is heading and rectify the process as per the results achieved.

Social media platforms are aware of the necessity of analytics, that’s why they provide users with some form of insight. However specific tools available online can identify content trends, learn more about target audience behaviour, competitors’ strategy, etc. These are not the kind of analytics that one can find in Facebook’s native insights, a social listening tool to collect and analyse social media data from various sources is required.

We have listed the 5 social media tools you must consider to analyse your social media campaigns:

1. Awario
Awario is a social media monitoring and listening tool designed to help individuals and businesses discover conversations about their brands, products, or services so they can monitor the discussions, know the public’s prevailing sentiments, and monitor the trends. It analyses publicly available online data based on the keywords you choose to put in your posts. This makes the tool extremely versatile: it provides you with valuable insights on your brand, your audience, your competitors, influencers in your industry, etc.

All this data can be exported in CSV files, or in PDF white label reports.

2. Sotrender
Sotrender is a cloud-based social media analytics solution that provides businesses with detailed analytics, reporting, and benchmarking tools to optimize their performance across social media. It combines metrics from Facebook, Instagram, Twitter, and YouTube insights on one dashboard allowing for easy access and analysis. It shows you the area of maximum engagement by your followers, what content performs best, and how your community is engaging with it. Based on these data and analysis, Sotrender will recommend some actions that you could take to improve your social media performance. You can also analyse the content posted by your competitors, their audience, growth rates, and much more, to strategize a plan to perform better than them.

3. Buzzsumo
Buzzsumo is powerful online tool that allows a user to find out the content that is popular by topic or on any website. In order to provide the content that people are interested in, you must know what is popular amongst them
it analyses social listening data for different purposes. First and foremost, it leverages social media analytics to inform your content strategy (both web content and social media content). The tool analyses content shares to identify the hottest topics, emerging trends, thought leaders, and the most popular content types. It finds the hottest content by topic, author, or domain within a matter of seconds. Buzzsumo also shows the share activity across all the major social networks including, Twitter, Facebook, LinkedIn, and Pinterest.

Buzzsumo is the best match for the brands that put a heavy weight on their content marketing strategy.

4. Crowdbabble
Crowdbabble is a social media analytics company that helps marketers tie social media activities to business outcomes by eliminating complexities and reducing the time required for analysis. It provides you access with detailed analytics of your social media accounts across a variety of platforms. It gets data from Instagram, Facebook, Twitter, LinkedIn, and Snapchat. It collects all the necessary metrics in one place so you can check out all your social media performances without opening the apps separately.

In addition, Crowdbabble can also analyse your branded hashtag and tell you how many people mention it in a minute, how many users are engaging with it and the top posts that mention the hashtag.

5. Sprout Social
Sprout Social is not an analytics tool, it’s a social media management tool and optimization platform for brands and agencies of all sizes, meaning that it combines scheduling, profile analytics, and social listening features.

There are individual statistics such as reach, clicks and impressions for each post. A separate dashboards for Twitter, Instagram, and Facebook analytics is provided, where you can see your profile analytics and benchmark your account against competitors. One can see cross-channel reports which combine the data from all your social media accounts.

Sprout Social also does social listening for brand analysis, market research, and customer support. It allows you to identify social media trends, pin down the key topics around your brand, and give a timely response to criticism on social media.

All this data can be exported as raw CVS files or presentation-ready PDF reports.


Conclusion
We have suggested the above 5 social media analytics tools available online to regularise all the social media platforms utilised for by your business for digital marketing campaigns.Whether you’re looking for an affordable way to do market research or want to take up competitor analysis, there will be a tool for you to choose from. Global InfoCloud is a leading digital marketing and IT automation company helping businesses with diverting their business on the right path on a digital platform and get high return on investments. Contact us for getting these solutions from our experienced and expert digital marketing team.

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How COVID 19 is Transforming E-Commerce

World is suffering through a pandemic globally, which has drastically transformed the way we are going to lead our lives. It has affected the economy of various companies and challenged them to re-invent their methods of operating according to the new norms. This is interesting to know that companies are working on principle of sustaining and building business without any rule book in hand.
The pandemic has also forcefully changed the customer behaviour and daily routine. Most people are now working, minimizing social contacts and avoiding going outside due to lockdown rules laid by the government. This pandemic is not going to leave us any soon, and it’s going to leave a scar on us.

IMPACT ON RETAIL STORES, A SHIFT TO E- COMMERCE

Global COVID 19 pandemic has turned out to be a catastrophe for the retail industry. Major brands have kneeled down in front of this crisis and have closed many of their retail outlets. A shift from physical retail store has drastically changed the sales practices of these companies and now they are investing more on building up there E-commerce site. Companies have amended their employment policies and reduced their retail store staff. Instead, they are investing more on online advertisements which clearly indicates a shift to online – only model. Retailers are also putting up efforts on Content marketing, Social media marketing and Email advertising.

CHANGING CUSTOMER BEHAVIOUR

Impact of COVID 19 pandemic has brought drastic changes to the customer behaviour and shopping habits. Pandemic has left no option but to depend on online retail app and stores to shop for all their needs. Some people are spending on online shops as a therapy and are on a shopping spree and others are just spending on bare essentials: food, groceries, health and wellness products.

Due to the lockdown, people are staying indoors and have more time with them to browse through online collections and leave a review of the purchased products on retail sites. Online engagements have also shot up, as customers are responding more towards the marketing and promotional posts and mails.

Due to large customer dependence on online websites, companies are suffering from supply shortage as they are unable to manufacture new products during lockdown. Logistic services have also disrupted due to the pandemic which discourages customer from shopping online.

OPPORTUNITY FOR E-COMMERCE

Businesses around the world are trying to propose the best model to sustain during this global pandemic. The strategy is to get adapted to the current unpredictability of the situation because it still has a ray of hope for the E-commerce industry. A strong online presence will reduce the risk and create opportunity where businesses should invest on online marketing tactics.

CONCLUSION

Online customers are changing their behaving globally and are adapting to e-commerce which is putting a strain on these businesses. The future of e-commerce will be shaped according to how they will adapt to them and pave their own way through these difficult times.

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Why Has India Become a Popular Place for Outsource SEO Services?

SEO or Search Engine Optimization outsourcing has become immensely popular in India. Outsourcing is the practice of entrusting the specific business process to external agencies. There has been an incredible growth of India’s outsourcing industry in the past few years due to the nature of advantages associated with it. Outsourcing allows a company to expand as well as increases their return on investment leading to higher profits.

As per data, currently over 30% of ‘Internet marketing campaigns’ are being outsourced by companies to reputed professionals who have expertise in this field. Most businesses are now switching to online market place and the requirement of SEO is increasing for an engaging online presence. still wondering whether it will be wise for you to outsource SEO services to India then make sure to go through some of the vital benefits or perks that you will be able to enjoy after availing the services of SEO professionals in India.

Go through the following points explaining the vital benefits of outsourcing SEO services from professionals in India:

Access to highly skilled professionals
SEO requires a longer time for providing an effective ROI for your online marketing campaign, it will be a wise decision to outsource the work from professionals who have expertise in digital marketing and SEOs. English has been a part of education system in India, the digital marketing experts already hold a command over it and provide the best SEO services in this language which is widely used on online platform. This factor attracts businesses from all over the world for outsourcing the SEO services from India with great results.

Affordable price
Outsourcing SEO services from professionals in India comes with an exclusive benefit of affordable price. An in-house SEO professional will come with an additional cost of overheads or expenses of recruitment, paying monthly salary & perks, health insurance, etc. By outsourcing a professional you will save on all these costs and can hire them on project basis.

Advantage over time zone
Indian Standard Time (IST) is a about 10.5 hours ahead of the Eastern Standard Time and 5.5 hours ahead of Greenwich Mean Time, companies situated abroad can take advantage of this time difference and fulfil the requirements of its client 24/7 after outsourcing Search Engine Optimization services from India.
 

Favourable Indian Government
Government in India is stable, the Indian economy and infrastructure has been developed since 70 years with measures to enhance the infrastructure of the IT sector and thereby providing the best possible outsourcing services consistently. This is a favourable aspect for the organisations looking for outsourcing their digital marketing campaigns with SEO services from India.


Competitive market
A competitive and constantly upgrading market in India especially in the field of IT sector, lead to an increase in the number of SEO Agencies which provides high-quality services at an affordable price. A competitive market promises high quality professional service with prominent results.
 

Conclusion
India is certainly one of the best places to outsource SEO services with various favourable points on its side. Global InfoCloud is a leading digital marketing agency in India, successfully handling internet marketing campaigns of various businesses. Collaborate with us for effective SEO services and get high ROIs on your online website presence.

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Is ‘Thank You’ Page Really Required For a Website?

A website is a platform which provides consumers to peep into the business and its product range. The intention of businesses is to drive traffic to their website, for which there are multiple tools like Google AdWords, Facebook Ads etc. Apart from these, one can grab opportunities to promote their businesses through many other ways.
A ‘Thank You’ page can be one of those places where one can convert this possibility. This page usually appears after the consumers are done with browsing or shopping on your website.
It has been found that, most of the businesses underutilize this page and focus only on the home page andproduct pages. They lose the prospects where they can grab the major opportunity to increase the revenue or get user specific data. We have enlisted various ways and benefits one can get advantage from a ‘Thank you’ page:

Gather Customer Feedback

The opportunity to convert your Thank You page into an automated research/feedback tool. It is the easiest platform to gain an in depth insight into your audience for the betterment of your website content.
Create a survey: Put a survey form on your ‘Thank you’ page and ask relevant questions which you want to know about your users. Free tools like Google Forms are available online to ease down the process.
Tell us more about yourself: You can put a leave comments or tell more about yourself section on your thank you page where the consumer can freely express what they feel about your products or what more do they expect from your brand.
Ask for feedback: Taking feedback related to the product or services sold is also a great opportunity to be grabbed from a ‘thank you’ page.

Sales Opportunity

A thank you page can accommodate links to various things like feedback forms as mentioned in previous point, similarly it can also be linked to your best seller products, testimonials, an ad video or exclusive features on website. The patrons who have visited your website would love to explore more through these recommendations.
Links to products: You can put links of recommended products or featured products in your thank you page, which will attract customers to explore more and shop from your website.
Display Testimonials: Showing your testimonials from satisfied customers boosts the morale of new consumers and creates a goodwill regarding your brand. Good reviews and testimonials form a great influence in pulling sales from your website.
Show Offers and Discounts: Discounts and next purchase offers often attract customers towards purchasing more products from your business. A ‘thank you’ page is a great platform to put these alluring offers.

Awareness about your brand

Building brand awareness is necessary for enjoying a long term patronage. The goal should be to engage them on a regular basis so they always remember you.
Social Media links: It seems unnecessary since you already have social media links in sidebar or footer. But those links tend to get lost among the other things on your site, whereas the links on ‘thank you’ page mostly never gets unnoticed.
Build strong community: Establishing a strong community around your brand is essential for building a fan base, which leads to more sales for your business. A ‘Thank You’ page is the perfect place to encourage visitors to participate in your other community-oriented features like podcasts, forums, etc.

Conclusion
The above mentioned points clearly state that a ‘Thank you’ page comes with a lot of plus points for a website. By utilising the page for interacting with your customers, the ROI of your ‘Thank You’ page will increase irrespective of any business. Global Info Cloud is a leading digital marketing company providing website development services to various businesses. Contact us for creating a seamless website for your brand and multiply your opportunities over the web.

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Why your business needs a Chatbot?

A brief about chatbots

Chatbots 
are computed programs that can have a real conversations with users through a chat interface. Chatbots can comprehend written and spoken messages and interpret its meaning. The bot can then search for relevant information and deliver it to the human user.
Modern smartphones and computers rely on chatbots with Artificial Intelligence to help users get information
Chatbots are designed in two categories based on the technology involved:

1. Command based chatbots rely on a databank of replies and heuristics. The context of query is analysed by the bot and it replies with the data fed into its programme relevant to it. They cannot create new text and answer ambiguous queries.

2. AI based or Machine Learning Chatbots have the capability of replying to ambiguous questions by creating replies from scratch using machine learning and processing data over internet. These chatbots train themselves with past queries with the machine learning skills and get smarter over time.

By the year 2020, almost 80% of businesses are using a chatbot in various forms. Chatbots have become a key element for business growth for solving customer queries. The requirement of advanced powered bots is going to rise in future. Here are various reasons stated below why you should opt for chatbots for your business:

1. Automated Customer Support
A common list of FAQs are there in every industry’s database which users commonly enquire. A specific set of queries have the same replies which they need to send every time a customer makes an enquiry. For such instances, it is best to save your time and engage the users with chatbots to answer them.

2. Save Human resource
Chatbots are designed to assist consumers for a specific task at any point of time. They can also perform a repetitive task round the clock making your business available 24/7 to the consumer. Hence, the human resource can be relieved from such tasks and engage them in productive task for the enterprise which will save the cost of hiring multiple support employees.

3. Cheaper development
Chatbots require a minimal cost of development as compared to the development of an application which act to its advantage. Investment in advanced technology like chatbot will work as a value addition to your business’s customer service.

4. Increases the scale of business
Chatbots are an automated computer programs which can handle more customers simultaneously. Existing consumer contact solution if handled by human agents, would limit their interaction to maximum 2 to 3 customers at a time. By employing chatbots which can operate with a lot of consumers you can scale up your business to new markets without the problem of multiple incoming enquires by new consumers.

5. Assist consumers with product choices
A survey online found that 83% of shoppers online need support in choosing a product or services while shopping. Sometimes, customers require assistance online while buying an expensive product or during first purchaseChatbots act as an online assistant by filling the void and provide knowledgeable recommendations to the customers for selecting the right product and services.

6. Engage Consumers with your business
Digital marketing experts have recommended often to engage the consumers with the business. Their engagement converts into 20% – 40% of more spends by consumers which is a profit for your venture. This can be achieved by actively interacting with them on social media channels; however to add a real time interaction and value to this a chatbot can engage even more consumers and personalize their engagements and convince them to go for your product or service.

7. Efficient Workplace
Chatbots are majorly used for consumer conversations, however it has found to be useful being assigned for interacting internally within the organization. It helps in building an efficient team by completing mundane and repetitive tasks. It will automate their work that are tedious and make them more efficient by engaging in a logical and creative thinking projects.
 

Conclusion
Chatbots can support your business with various services apart from costumer service such as marketing, sales and even internal tasks such as assisting employees. It is a value added service for your business which assures you a great technological advancement in future.
We atGlobal InfoCloud have a team of experts who can design an interactive chatbot for your business page and help you expand your venture in all horizons.

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What brands and companies do or don’t do at this time will matter in the future?

“Your actions today will mold your tomorrow”, a quote which perfectly describes the impact of the Dos and don’ts by a company at this time which will define how they are going to perform in the future. Future is uncertain and it’s not possible to exactly predict any formula to achieve success, however with certain strategies and planning one can mold the future in their favor.

Listing your strength and weaknesses
Strategize to understand how your business functions, what does it specialize in and where do the problems lie. If you will analyze the issues in the present, then you will be well prepared for the hurdles that lie in the future.

Stay focused on your brand.
No matter what the conditions are or wherever the trend is changing, don’t lose your brand identity to go with the flow. One should not make a mistake of thinking that extraordinary circumstances call for fundamental positioning or branding pivots.

Listen to your customer
Honesty towards your brand means staying honest to your customers and realizing they are looking for in your brand. If the future feels uncertain, it is more important to listen to your customers demand which will pave a way to understand their concerns and their transforming needs. It will help you create a better customer experience and win their loyalty in the long run.


Invest in value addition to your business
While you start or grow a business, you must think carefully about your precious time. Expenditure of your time on activities which will pay highest measurable return.

The greatest source of capital in your business is your time. It is your job to decide what’s important for you and resist doing what is not providing you any fruitful results.

Don’t neglect your current customers
As per the research, it has been shown that 1% of businesses deliver an excellent customer.
It will put a negative impact on your business if you don’t put services in priority for your first customers. For a sustainable growth of your company, you must know that your first customers are the reason you were able to kickstart your business.

Give importance to feedbacks
Feedbacks are a window for a business to get an honest opinion from your customers. It will give you a fair idea of why they have chosen you or why they have decided to leave. Allowing your business team to check these reviews and make connections with customers can turn out to be a great opportunity of improvement in future.


Conclusion
Global Info cloud strives to build your business through digital marketing and spreading your online presence. In these times when everyone is present online, you must take a step ahead and choose our services and spread your business with great marketing content from us.

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How can future search affect your business?

Future search should be used when commitment and ideas need to be shared amongst all the stake holders of the organization. Involvement of all the associates brings new ideas and give rise to energy for taking measures.

It involves a large group of stake holders who have been chosen as they belong to different backgrounds and ideals working towards the same goal. People from various demographics have the potential of sharing diverse ideas and information which will together form a broad spectrum of outcomes for developing a business or organization.

Future search conference works on the basis of discussions between these stakeholders which can be processed in the following way:

Focus on past: The associates of the conference are given a task of creating a timeline of key events related to their past experiences based on the future search topic. Each participant has its unique list of episodes which will help analyzing the subject.

Present Trends: The members of this conference make an association of ideas trending in the market now, which are related to the current topic and going to affect in the future. They can also discuss the trends or ideas they are following in present to boost the business.

Ideal Future Search: Diverse group of people attending this conference will put themselves in future scenarios and describe a potential solution for an Ideal future program. The whole idea of this conference is to get various unique ideas from each stake holders and use their expertise in solving a future business problem.

Inference from the conference: All the data and key points from this conference need to be gathered and put together by volunteers and make a framework of actions need to be taken for the prosperity of business in future.

The most important aspect of Future search is its participants. People from all the cross sections who have been influenced by the decision should attend this as participants. Usually Future search meetings involve 60-80 people, however you can decide these numbers on the basis of your agenda.

Advantages of Future search for your business:

– Due to the commitment and involvement of all the participants, a proposal can be passed with more ease and clarity.

– Everyone involved with the project has attended this conference, which makes it a source of gathering information and ideas.

– Due to sharing of future visions and common agenda stake holders stay committed to the business.

– Participants find themselves working towards the same topic with common ideas and get energized. Complex issues get resolved easily and a common vision leads to a taking a concrete decision.

Conclusion

All these efforts will only be fruitful if the conference is managed properly by the hosts. They must honor the ideas of each and every participant for an ideal result from Future search conference. It is a great tool for the advantage of businesses for solving complex problems with lesser resource investment.

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Must-know Google Updates Until 2019

Google is a crucial parameter for successful online content, so it’s important to understand its working. This search engine is ever-dynamic as it is constantly updated keeping in mind the user experience. It has become a giant company because the updates invariably meet the users’ needs and offer the best results. 

A user who is not well acquainted with these updates will be disappeared from the search engine result page (SERP) and loose all the potential followers, customers. It is, therefore, necessary to adapt your websites with Google updates. It will result in significant rankings in the search results, traffic, and positioning. 

Below Is a Guide to All the Major Google Updates from 2011-2019    

Google Panda 

This update was released in 2011 to fight the keyword flooding, plagiarism, content farming, inadequate content, and other issues regarding content quality. It introduced the concept of internal quality score, which decided your ranks on SERPs. To save your website you must remove all the unoriginal content, check for duplicate content, and the ratio of outbound links should be appropriate.   

Google Penguin 

Till 2012, before Penguin was introduced the search volume was totally dependent on the SERP rankings. That led to a lot of spam links or what Google has termed it as – ‘Black Hat Webspam.’ Black Hat Webspam, are shortcut techniques to increase traffic on your website. 

The major con of these techniques is that it is not beneficial to the users. So, Google decided to monitor and control these activities. Now your content will only rank if it is precise and true.Some precautions to save your content would be following the inbound links, observing the abrupt jumps and immediately taking measures to get rid of it. 

Google Hummingbird 

In 2013, Google brought sweeping changes with the Hummingbird update. It totally widened the search engine’s understanding of the user’s needs. The update enabled the search engine to show results interpreting the user’s intentions. The knowledgebase included concept based content, synonyms, etc. 

The user’s search experience becomes more personalized and precise. To improve your website make sure the content is diverse, you use words related to a topic, increase the use of synonyms and write in the understandable communicative language.   

Google Pigeon 

The update co-related local and core algorithms and considered the user’s location. It gave validation to local businesses; for example, if you search ‘Best restaurants in Pune’ the places near you will be shown at the top of the list. It enabled accurate local results. Consider registering with Google listing for better rankings and traffic.  

Mobilegeddon

Nicknamed by Google as – ‘Mobilegeddon,’ it was launched in 2015. This ground-breaking update made the search engine mobile-friendly. After this update, the website not optimized with mobile was removed by SERPs or punished. You have to go through a mobile-friendly test to see the weather your page is really mobile-optimized or not.    

Google Possum

This update gave even more prominence to the location and your physical address. If a company is closer to where your user is staying, you have a higher chance of ranking. You can even list in the dropouts. Released it 2016, the update broadened the scope of local businesses.  

Google Fred 

From 2017, Google started targeting the website that failed to follow the recommendations of the webmaster. You will be penalized for over-use of keywords, excessive use of advertisements, content written only to attract search engine robots, and plenty of outbound links. 

Google Mobile-First Indexing

Prior to this update, the indexing and ranking systems used to use a desktop version to show you the results. This update introduced in 2018, finally made the systems use a different version, which was specially optimized for mobile phones. Make sure you have Accelerated Mobile Pages (AMP) as well as Non-AMP pages on your website. 

Google BRET 

BRET stands for Bidirectional Encoder Representations from Transformers. In 2019, Google updated the Hummingbird update; now it can analyze the way people think and show result accordingly. It examines whole word groups and natural language before showing you the result.  

Conclusion 

In today’s competitive era gaining good ranks and traffic is becoming really hard. If you are looking for a partner to achieve this and make a top-notch website, Global Infocloud is ready with all the solutions. We can offer you website optimization, content optimization, SMM, SEO, Lead Generation and much more. 

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Growth in the automation industry

What is the automation industry?

Automation Industry means the majority of production is done with the use of automated machinery and less involvement of human labor. It does not mean that there will be no human interference. To run the machinery some amount of human skill and intervention is required or at least to monitor the machinery, having said that, there are few industries where fully automated machines are used for production. It totally depends on the type of production and industry.

Scope of the automation industry

There is a number of industries where automation systems are currently used such as food, Manufacturing, chemical, Pharmacy, Process, Automobile, power plant, etc. 

Type of automation industry

  1. Fixed automation

This type of automation is used when the production rate is high and to achieve this a fixed program is set for the operations. This process increases the production and efficiency of the product. One of more advantage of this process is that it reduces the overall cost of production. The only drawback is that once the process is set in a particular way, it is hard to change the process. This type of process is only used for production where one fix type of products is being manufactured.  

  1. Programmable Automation

It is best for fit for medium to high-end processes. It is more flexible than the fixed automation method. It allows you to change the method based on the product. New products can be introduced and also programs can be revised according to that.

  1. Flexible automation

It is a more flexible method of automation; it allows the products to be designed according to the product. These changes can be done by the simple use of codes. This method is suitable where there are different ranges of products.

  1. Integrated  automation

In the case of the integrated automation system, everything is automated through computer systems. Right from the start of the process to the end of it, each and every process is controlled either by robots or computer systems.

Reason for growth of the industry

Automation brought many positive changes in the industry. Automation is the main reason why there is so much of a boom in the market. List down are a few of the reasons why many industries are going for automation.

  1. Reduces errors

Even after years of practice, human still makes some or the other. It is the natural tendency of humans that mistakes are bound to happen because of various reasons, but this is not the case with machines. Once the program is set machinery works in the same program without any errors.

  1. Increases efficiency

How many works do you think is required to get the job done? 100-200 may be more than depends upon your company and production, well when you substitute that with machinery plus you can also increase the efficiency of the production.

  1. Diversity

It allows you to diversify the process and focus on more core processes which help in increasing the overall production of the business.

  1. Cost reduction

The overall cost of operation also comes down with fewer labors and more machines. The work efficiency also increases which helps in increasing the production and leads to a reduction in the cost of the company.

With the introduction of “Make in India” many of the policies are in favor of promoting the industries and individuals to do business. There has been a constant growth in all the industries because of these policies and also because of the technological advancement in the industries. Many of the industries now are using automated machines, robots rather than human labor which why we can see a constant growth in all the industries. As we have discussed above, there are many benefits of using an automated system rather than human labor.

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