With more than 800 universities, over 1.5 million schools and countless institutions, the demand for education and related services is growing at an alarming rate in India. Moreover, with government and private sector plunging into the scene, the education sector is becoming one of the fastest growing sectors in our country. Also, there is still a lot of potential for further growth and expansion of the education system in India.
Today is the age of social media networks and marketing which hugely relies on the various social media platforms. Even though teaching is considered to be a noble and selfless service, it has been one of the fastest rising sectors which are also providing huge profits, especially to the private schools and colleges. Therefore, a lot of schools and colleges feel the need to market their brands on all the media platforms available and digital media is definitely the one which nobody can ignore.
Following are the reasons due to which schools need digital marketing:
Solve the doubts of parents
Parents are always worried about their child’s future which makes them speculative while choosing the schools and colleges for their children. Using digital marketing strategies, the schools can educate the parents about their teaching methodologies and spread awareness about the facilities they provide to improve the learning and extra-curricular skills of their kids. This will resolve all their doubts and queries regarding your services and they can prefer your school over others.
Easy access to everyone
Young or old, be it, anyone, you will find them on social media platforms. Almost every youngster and an adult are on Facebook, Whatsapp is used by everyone, everyone loves to watch YouTube, and LinkedIn is the most used social platform for entrepreneurs and professionals. Apart from these platforms, you are able to use the thousands of online platforms which provide you ample of business opportunities. Even schools and colleges can use these platforms to find their target and potential students. Also, information about parents can be retrieved to give them valuable information regarding the facilities, services and quality of teaching provided by the schools and colleges.
Revenue benefits
With digital marketing and social media campaigns, you can attract more and more youngsters and convert them into your students. Not just that, it provides a platform where you can expand the avenues of your teaching and you can use the methods like an online course, online teaching and other online services to expand your business. Through these platforms you not only have access to the local crowd, but you can explore your potential students from anywhere in the world as you have a global access to the digital media.
Other benefits
Social media is a favourite pastime for numerous individuals who are seeking jobs and career opportunities. You can tap them through social media networks, train them and make them a part of your teaching faculty, staff, etc. It is a much better method and digital marketing can make your brand more visible to these prospects.
Business automation
Business automation is certainly gaining importance in our day-to-day lives and we unknowingly use them in our daily activities like online shopping, online trading, paying bills, and much more. Business automation is also gaining relevance in the education sector. Moreover, automation technologies can be used to streamline attendance, records of students and faculty, processing salary of teachers and staff, etc. Also, robots can be used to assist the teachers and students in various. Therefore, the use of business automation and digital marketing can really reap huge benefits to the schools and colleges.
Improve communication
Social media platforms and digital marketing campaigns can be used for improving the communication and relation between the faculty, students and parents. They can be used to engage the teaching staff and parents as it provides an easy and effective way of communication. Also, they can be used to provide guidelines to the faculty and other staff. Digital marketing is a great way of showcasing the rules and regulations of a particular college and school and therefore, can be used effectively in the marketing campaigns and strategies. Also, they can be used to provide information about the events, exams, extra-curricular activities, etc. to the parents. Ideas can be shared and discussed in detail on the digital media platforms and can be a topic of your marketing campaigns as well. Promotion of your school’s mission, vision and goals can be easily done through the digital marketing campaigns.
Strategic implementation
Apart from all these benefits, the singular motto of a specific school or college can be to drive traffic to their website which can be converted into leads and sales in the future. Digital marketing and strategies play an important role in driving traffic to your website. Also, it can propel your site to the top 10 websites for schools as you can implement SEO marketing strategies in your digital campaigns.
Sustaining competition
The reckless age of competition has forced many businesses to enter into digital marketing as they have to face new challenges and survive in their respective market. Schools and colleges are no exception to this, and therefore, schools and colleges can use the digital marketing just to maintain and improve their reputation in the education sector.
All these above-mentioned points establish the fact that even schools need digital marketing for establishing themselves and surviving in the competitive educational sector. Global InfoCloud is an established IT firm in Pune which provides dedicated digital marketing services as well. We are well-known for our highly talented staff members who have a sharp acumen of handling your online and social image and branding. We can provide the necessary impetus for the start-ups so that they can expand their customer reach and we also help the established business houses to maintain and improve their brand value.
