Chik-meat Agro Industries
Chikmeat is aiming to make life simple and tastier by providing by hygienic and freshly cut at the door step.They are working to organize highly unorganized sector with the help of technology.
Design Methodology & Planning
Brand Identity Design
Packaging Designing
Digital Designing
Visual Merchandising
Retail & Environmental Design
A Unique concept woven around your need to have Fresh, Hygienic Chicken or Mutton home delivered, whenever & wherever you want it, with a standard of hygiene, no road side butcher can deliver. Cooking a meal for your family has become so easy with just a press of a button. You can order online and get fresh meat delivered at your doorstep. Chik-Meat will eliminate all your hassles and provide you with delicious food in no time
Chik-Meat Agro Industries Pvt. Ltd. is founded by a bunch of food lovers with the belief to deliver fresh and hygienic meat to your doorstep. They maintain a high-quality standard that no roadside butcher can provide. The quality and freshness of their products meet all the nutritional requirements. They have a dedicated team who will serve you in the most prompt and professional manner
They always encourage healthy chokes and clean eating. All the products offered to provide the best quality assurance and are packed in the most hygienic conditions. Your satisfaction with their products and services is their foremost concern. They ensure a quick delivery and dedicated to fulfilling promise. Now you can cook your favorite dishes at home and enjoy them with your loved ones after a long tiring day
Being a startup firm, Chikmeat faced some obvious hurdles, but its problems raised when apart from doing whatever it takes it could not overcome the obstacles. The skilled team of the firm was trying out the new strategies but the results they faced were not what they had expected
Meat production in India is estimated at 6.3 million tonnes, fifth largest in the world. r Although the market is on growth scale, there is still very less penetration in terms of buying meats online and from organized source. r The Organized online meat market currently faces the following challenges.
The existence of Online Platform for healthy and Hygiene
The Benefits of process driven poultry meats vs road side unorganized unhealthy meats
It is expensive than unhygienic and unorganized road side vendors
"Our biggest challenge was to Implement a solution that will keep it
future ready and still relevant in the existing market."
Marketing Consultancy | Business Automation
We helped our client in 4 areas: strategydesign based on consumer insight,brand building & management and implementing automation and market efficiency
Opportunity Identification
Consumer Insight in new online Market
Concept Development & testing
Brand Development
Digital Marketing
E-commerce Portal Development
Sales CRM
Billing & Invoicing ERP
Delivery Application
Chikmeat at the beginning was just a brand of mouth and word. The only publicity it received was from friends and family. Even though its perks were countless and the response received from the clients was positive, Chikmeat faced the problem of reaching out to the potential audience. The firm had very least source to reach out and let the people know about them which in turn started affecting the company revenue. The firm faced further consequences when they failed to target the correct audience. Even though all reliable and fancy brand the Chikmeat is, it was failing to attract customers and every attempt was leading to a dead end.
Reaching to the right Clientele
Consumer Insight to online ordering of meat product
Consumer's acceptability to online ordering of meat product
Brand Development
Branding
Positioning
Messaging
Customer Engagement
Co-Creating Brand with Consumers
To Understand these challenges better we interacted with Consumers & Influencers
Home Makers
Health & Fitness Enthusiasts
Working Professionals
Nutritionist and dieticians
Through a series of Qualitative One on One interactions, Group Discussion and Quantitative customer interaction. Our Brand Building team could unearth a strong insight that resonated with the target audience of the brand
The insight was that People need to start choosing their food knowledgeability
Latching to this insight, Our Brand building team created the single idea that would define the brand.
Search Engine Optimization
Conversion rate optimization
API Integration
Google Advertising
Multi-lingual search Marketing
Paid Search
SE0 Audit
To help chikmeat.com understand their website activity, we used the traffic monitoring tool Hitwise to create personas from the different demographics visiting the site. With additional data taken from Google Analytics, we provided insights into what groups make up the traffic, what they are buying and how they are engaging and converting
Likes: 15000+ (Organic in 4 months)
Followers: 9000+ (Organic in 4 Months)
Average Monthly Creative Post Share: 30
Average Reach of Post: 15000+
Average Reviews: 4 Star
Average Tweets Per month: 60
Average Following per Month: 500
Average Follower per month: 2000
Average Reach of Post: 15000+
Average Likes per month: 1500+
Average Pins per month: 100+
Average Following per month: 500+
Average Followers per month: 1000+
Followers: 3000+ (Organic in 4 Months)
Average Monthly Creative Post Share: 30
Average Reach of Post: 5000+
"Our biggest challenge was to Implement a solution that will keep it
future ready and still relevant in the existing market."
Social Media Management
Social Media Goals we are considering
To create authentic and lasting brand awareness, we avoid a slew of promotional messages. Instead, we focus on meaningful content and a strong brand personality through your social channels
Digging through our social channels is nearly impossible without monitoring or listening to specific keywords,phones or hashtags. Through more efficient social media targeting,we reach our clients' core audience much faster.
There's not a brand on social media that doesn't want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of Our channels and ensuring cost of labor, advertisements and design stay on track
We always eager to fetch out information that does our brand promote user-generated content? Do our followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
We always take care of What are our competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help us to improve our efforts and take some tips from those doing well.
Re-engineering the product itself to scale for a very high growth
Only a Static site they had. Online order would not hove been possible without E-Commerce Portal
Na solution for PrOCel$ monitoring the process
No solution for sales monitoring
Manual billing & Invoicing was taking place was not appropriate for online COMANYterS Lack of solution far customer data management Minimal Investment on Resources Quickest possible turnaround time Process Monitoring Supply chain management Processing large data volumes in real time Utilizing customer segmentation data for improved ad targeting
Platform limitations on data crunching speeds prevented real time inventory forecasting. This led to unutilized inventory and low ad serving fill rates. which caused significant revenue losses.
E-Commerce Portal integrated with ultra-modern insight tools
Insight and analysis tools
Sales Insight
Marketing Insight
Social Media Insight
Invoice & Billing System
Inventory ERP
Content management system
Delivery Application
API Integration
Social media API
Shipping API
An Interactive & highly Personalized Portal
Densely Informative
User Friendly
Matching Universal Standard
User can generate content through blogs
Product Review
Social Technology used
We run all Chikmeat's software on Linux
Data
MySQL, MySQL Percona
Additional Technology
HTML5
CSS3 (LESS CSS pre-processor)
jQuery (primary JavaScript library) Require JS
JS Knockout.js (simplifies JavaScript Uls with the Model-View-View Model pattern)
Third-party libraries (Zend Framework 1, Zend Framework 2, Symfony)
Hourly
Daily
Weekly
Monthly
Quarterly
Six-monthly
Annually
Till Date
Sales — Revenue Analysis
Top Orders
Top Selling Products
Top Viewed Products
Tax Calculation
Dashboard to Showcase all important insights
Details of Sales Listing
Details of Customers
Best seller Details
Product wise sales details
Orders Details
Credit Memo
Re-occurring Profile Study
Billing Agreement
Auto Email Sales confirmation
Data Export/Download
Dashboard to order monitoring
Details of all individuals who places order
Time scheduling for order processing
Auto confirmation of Order to customer via SMS & E-mail
Order status
Group creation for ordering customer for future reference
Label Printing on Orders
Direct Email Sending
Re-ordering via Dashboard
Generating credit memo and sending via Email & SMS
Notes addition to order
Shipping Charges customization
Labelling on orders
Data Export/Download s
This system is integrated to Mobile Application of Delivery Executive
Real time Delivery status
Receiving digital acknowledgement system is embedded through Delivery application
Tracking of Delivery Executive through GS system is embedded through Delivery application
See the latest activities
Access the most common features
Create invoices and estimates
Track overdue invoices
Add clients and expenses
Monitor the latest expenses
Click on the item to see its details
Create professionally looking estimates
Convert estimates to invoices with one click
Save estimates as PDF
Search for estimates quickly
Email estimates directly to your client
Create professionally looking invoices
Select multiple products to add all at once
Search quickly for a specific invoice
View an invoice’s status and its outstanding balance
Save or email as PDF
Stay on top of your cash flow situation
Review your cash flow report Monthly or Daily
Include draft or overdue invoices in reports
Adjust payment’s due dates
Check cash flow forecast for a specific time
Expanded Market
Better Product
Top Management could focus exclusively on business growth
functions like the core team
650% growth in new client acquisition
Very less Inter Vision of manual work
Operations & Delivery process became very smooth
Trust with users
Effective use of the custom Data solution lowered operational costs by 75%
The solution improved the performance of the system 5x times OPTIMIZATION OF REVENUE REALIZATION
Real time inventory reports brought transparency into the system
Optimized inventory utilization in serving the maximum number of ads
Team members interact with each other on a regular basis via Skype, Webex, emails and phone. Besides, the operations team is also part of chikmeat's daily Executive Management Meetings, where goals are set in alignment with the prevalent customer demands. This ensures that the team has a clear understanding of the requirements of the end users
Team members also interact directly with the implementation team of chikmeat. This saves time spent in creating detailed product specifications
With the growing number of customers, the number of product enhancements also increased. It was important to deliver a well-coded, thoroughly tested product to client with their requirea set of features within the given deadline. With the help of the continuous working together we createa the entire framework of the product on latest framework and to make it more agile, scalable and browser independent. The shift from manual testing to automated testing made the product more reliable. With the help of knowledge brought in by the both the team, many host of new features were added to make the product robust and comprehensive
