It Automation | GIC

5 benefits of automated operations

GIC — Tue, 11 Aug 2020 16:07:19 +0000

Almost everything is automated in current era; most organizations utilize multiple automation technologies to perform tasks. An automation system comprises of components programmed to perform a specific set of work. Repetitive and operational tasks are completed easily by automated software with less burden on the employee.
If the automation system is designed properly, it can tremendously ease the tasks performed simultaneously and bring major benefits. The primary benefits of operations automation cited most often were cost reduction, productivity, availability, reliability, and performance.
A thorough understanding of these benefits will help develop a supportive automations system for operations. Here we have enlisted the benefit of automated systems:

1. Reduction in operational cost
Businesses need to constantly work under pressure for increased profitability. In that approach, one method could be reduced costing. Reducing the capabilities of the computer negatively impacts the efficiency of entire company.
Automation software is an impactful and brilliant method towards containing cost of operations. A biggest opportunity here is to multiply the customer service to the end user and simultaneously reduce the cost. Most modern systems have low operational cost and the total ownership cost declines for the business. This provides opportunity to your business to stay functional and not depend on human inputs for all tasks inclusing the repetitive ones.

2. Increase in productivity
An organization demands constant growth in its technology and productivity. Instead of increasing the workload of IT professionals in the back end for efficiency of tasks, companies can setup automated software systems which can manage the batch schedules in the manufacturing process. The systems will no longer rely on human inputs and will perform the tasks as per the schedule fed in the system. Once the work schedule is established, the automation software executes the commands precisely and in the correct sequence, removing operational errors. This provides a better forecasting of lead time for job completion and increase the productivity of a business.

3. High availability
Computers are a basic necessity of any business structure as they rely on them for day-to-day operations. Activities dependent on online systems such as order entry, reservations, assembly instructions, shipping orders, etc.
Today, companies cannot afford to have outage in key systems and remain unavailable for hours as they rely on cloud computing which will result in loss of huge revenue of the business.
A major benefit of automation is its capability to automate your save and recovery systems to ensure protection from the potential disaster of disk loss, or inadvertent damage to system objects from human error. It also give a networked environment connecting all the data to a centralised system, where a single operator at a remote location can observe critical functions throughout the network.

4.Reliable system
Along with productivity, reliability is another key advantage that is tagged along with the automation system. Operations that require human inputs can lead to human error or chaos due to various reasons, on its contrary automated operations ensure that tasks are performed in scheduled manner with correct input data and eliminate all processing errors.
Automation software can handle complex tasks dynamically and intelligently, based on predefined parameters. Critical company functions such as releasing jobs, performing backups, and ensuring communications can be easily performed by automated systems making it reliable for the business.

5.Optimised performance
Computer systems have been updating with advanced technology making them more faster and efficient with time, however the demands of business operations too rises with time. An integrated automated system based on cloud server gives a more optimised and cost effective solutions to an overburdened computer system. Various tasks are auto performed on these systems optimising it with accurate data and results.

Conclusion
The future is here, and you need to reap the benefits of automating your manual processes. Automation is gradually penetrating in all sorts of businesses and its functioning. Customised automation system will turn the fate of a business around in a short span of time. Global InfoCloud helps businesses with such solutions by integrating the business on a digital platform and provide a centralised working console.

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Is ‘Thank You’ Page Really Required For a Website?

GIC — Tue, 28 Jul 2020 10:31:12 +0000

A website is a platform which provides consumers to peep into the business and its product range. The intention of businesses is to drive traffic to their website, for which there are multiple tools like Google AdWords, Facebook Ads etc. Apart from these, one can grab opportunities to promote their businesses through many other ways.
A ‘Thank You’ page can be one of those places where one can convert this possibility. This page usually appears after the consumers are done with browsing or shopping on your website.
It has been found that, most of the businesses underutilize this page and focus only on the home page and product pages. They lose the prospects where they can grab the major opportunity to increase the revenue or get user specific data. We have enlisted various ways and benefits one can get advantage from a ‘Thank you’ page:

Gather Customer Feedback

The opportunity to convert your Thank You page into an automated research/feedback tool. It is the easiest platform to gain an in depth insight into your audience for the betterment of your website content.
Create a survey: Put a survey form on your ‘Thank you’ page and ask relevant questions which you want to know about your users. Free tools like Google Forms are available online to ease down the process.
Tell us more about yourself: You can put a leave comments or tell more about yourself section on your thank you page where the consumer can freely express what they feel about your products or what more do they expect from your brand.
Ask for feedback: Taking feedback related to the product or services sold is also a great opportunity to be grabbed from a ‘thank you’ page.

Sales Opportunity

A thank you page can accommodate links to various things like feedback forms as mentioned in previous point, similarly it can also be linked to your best seller products, testimonials, an ad video or exclusive features on website. The patrons who have visited your website would love to explore more through these recommendations.
Links to products: You can put links of recommended products or featured products in your thank you page, which will attract customers to explore more and shop from your website.
Display Testimonials: Showing your testimonials from satisfied customers boosts the morale of new consumers and creates a goodwill regarding your brand. Good reviews and testimonials form a great influence in pulling sales from your website.
Show Offers and Discounts: Discounts and next purchase offers often attract customers towards purchasing more products from your business. A ‘thank you’ page is a great platform to put these alluring offers.

Awareness about your brand

Building brand awareness is necessary for enjoying a long term patronage. The goal should be to engage them on a regular basis so they always remember you.
Social Media links: It seems unnecessary since you already have social media links in sidebar or footer. But those links tend to get lost among the other things on your site, whereas the links on ‘thank you’ page mostly never gets unnoticed.
Build strong community: Establishing a strong community around your brand is essential for building a fan base, which leads to more sales for your business. A ‘Thank You’ page is the perfect place to encourage visitors to participate in your other community-oriented features like podcasts, forums, etc.

Conclusion
The above mentioned points clearly state that a ‘Thank you’ page comes with a lot of plus points for a website. By utilising the page for interacting with your customers, the ROI of your ‘Thank You’ page will increase irrespective of any business. Global InfoCloud is a leading digital marketing company providing website development services to various businesses. Contact us for creating a seamless website for your brand and multiply your opportunities over the web.

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5 Social Media Analytics Tools Every Marketer Should Try

GIC — Sun, 26 Jul 2020 11:04:02 +0000

Social media is used for marketing and promotion of businesses with tools available on these platform. The whole thought behind social media analytics is to understand the direction in which the campaign is heading and rectify the process as per the results achieved.

Social media platforms are aware of the necessity of analytics, that’s why they provide users with some form of insight. However specific tools available online can identify content trends, learn more about target audience behaviour, competitors’ strategy, etc. These are not the kind of analytics that one can find in Facebook’s native insights, a social listening tool to collect and analyse social media data from various sources is required.

We have listed the 5 social media tools you must consider to analyse your social media campaigns:

1. Awario
Awario is a social media monitoring and listening tool designed to help individuals and businesses discover conversations about their brands, products, or services so they can monitor the discussions, know the public’s prevailing sentiments, and monitor the trends. It analyses publicly available online data based on the keywords you choose to put in your posts. This makes the tool extremely versatile: it provides you with valuable insights on your brand, your audience, your competitors, influencers in your industry, etc.

All this data can be exported in CSV files, or in PDF white label reports.

2. Sotrender
Sotrender is a cloud-based social media analytics solution that provides businesses with detailed analytics, reporting, and benchmarking tools to optimize their performance across social media. It combines metrics from Facebook, Instagram, Twitter, and YouTube insights on one dashboard allowing for easy access and analysis. It shows you the area of maximum engagement by your followers, what content performs best, and how your community is engaging with it. Based on these data and analysis, Sotrender will recommend some actions that you could take to improve your social media performance. You can also analyse the content posted by your competitors, their audience, growth rates, and much more, to strategize a plan to perform better than them.

3. Buzzsumo
Buzzsumo is powerful online tool that allows a user to find out the content that is popular by topic or on any website. In order to provide the content that people are interested in, you must know what is popular amongst them
it analyses social listening data for different purposes. First and foremost, it leverages social media analytics to inform your content strategy (both web content and social media content). The tool analyses content shares to identify the hottest topics, emerging trends, thought leaders, and the most popular content types. It finds the hottest content by topic, author, or domain within a matter of seconds. Buzzsumo also shows the share activity across all the major social networks including, Twitter, Facebook, LinkedIn, and Pinterest.

Buzzsumo is the best match for the brands that put a heavy weight on their content marketing strategy.

4. Crowdbabble
Crowdbabble is a social media analytics company that helps marketers tie social media activities to business outcomes by eliminating complexities and reducing the time required for analysis. It provides you access with detailed analytics of your social media accounts across a variety of platforms. It gets data from Instagram, Facebook, Twitter, LinkedIn, and Snapchat. It collects all the necessary metrics in one place so you can check out all your social media performances without opening the apps separately.

In addition, Crowdbabble can also analyse your branded hashtag and tell you how many people mention it in a minute, how many users are engaging with it and the top posts that mention the hashtag.

5. Sprout Social
Sprout Social is not an analytics tool, it’s a social media management tool and optimization platform for brands and agencies of all sizes, meaning that it combines scheduling, profile analytics, and social listening features.

There are individual statistics such as reach, clicks and impressions for each post. A separate dashboards for Twitter, Instagram, and Facebook analytics is provided, where you can see your profile analytics and benchmark your account against competitors. One can see cross-channel reports which combine the data from all your social media accounts.

Sprout Social also does social listening for brand analysis, market research, and customer support. It allows you to identify social media trends, pin down the key topics around your brand, and give a timely response to criticism on social media.

All this data can be exported as raw CVS files or presentation-ready PDF reports.

Conclusion
We have suggested the above 5 social media analytics tools available online to regularise all the social media platforms utilised for by your business for digital marketing campaigns. Whether you’re looking for an affordable way to do market research or want to take up competitor analysis, there will be a tool for you to choose from. Global InfoCloud is a leading digital marketing and IT automation company helping businesses with diverting their business on the right path on a digital platform and get high return on investments. Contact us for getting these solutions from our experienced and expert digital marketing team.

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Why your business needs a Chatbot?

GIC — Fri, 24 Jul 2020 10:12:22 +0000

A brief about chatbots

Chatbots are computed programs that can have a real conversations with users through a chat interface. Chatbots can comprehend written and spoken messages and interpret its meaning. The bot can then search for relevant information and deliver it to the human user.
Modern smartphones and computers rely on chatbots with Artificial Intelligence to help users get information
Chatbots are designed in two categories based on the technology involved:

1. Command based chatbots rely on a databank of replies and heuristics. The context of query is analysed by the bot and it replies with the data fed into its programme relevant to it. They cannot create new text and answer ambiguous queries.

2. AI based or Machine Learning Chatbots have the capability of replying to ambiguous questions by creating replies from scratch using machine learning and processing data over internet. These chatbots train themselves with past queries with the machine learning skills and get smarter over time.

By the year 2020, almost 80% of businesses are using a chatbot in various forms. Chatbots have become a key element for business growth for solving customer queries. The requirement of advanced powered bots is going to rise in future. Here are various reasons stated below why you should opt for chatbots for your business:

1. Automated Customer Support
A common list of FAQs are there in every industry’s database which users commonly enquire. A specific set of queries have the same replies which they need to send every time a customer makes an enquiry. For such instances, it is best to save your time and engage the users with chatbots to answer them.

2. Save Human resource
Chatbots are designed to assist consumers for a specific task at any point of time. They can also perform a repetitive task round the clock making your business available 24/7 to the consumer. Hence, the human resource can be relieved from such tasks and engage them in productive task for the enterprise which will save the cost of hiring multiple support employees.

3. Cheaper development
Chatbots require a minimal cost of development as compared to the development of an application which act to its advantage. Investment in advanced technology like chatbot will work as a value addition to your business’s customer service.

4. Increases the scale of business
Chatbots are an automated computer programs which can handle more customers simultaneously. Existing consumer contact solution if handled by human agents, would limit their interaction to maximum 2 to 3 customers at a time. By employing chatbots which can operate with a lot of consumers you can scale up your business to new markets without the problem of multiple incoming enquires by new consumers.

5. Assist consumers with product choices
A survey online found that 83% of shoppers online need support in choosing a product or services while shopping. Sometimes, customers require assistance online while buying an expensive product or during first purchase. Chatbots act as an online assistant by filling the void and provide knowledgeable recommendations to the customers for selecting the right product and services.

6. Engage Consumers with your business
Digital marketing experts have recommended often to engage the consumers with the business. Their engagement converts into 20% – 40% of more spends by consumers which is a profit for your venture. This can be achieved by actively interacting with them on social media channels; however to add a real time interaction and value to this a chatbot can engage even more consumers and personalize their engagements and convince them to go for your product or service.

7. Efficient Workplace
Chatbots are majorly used for consumer conversations, however it has found to be useful being assigned for interacting internally within the organization. It helps in building an efficient team by completing mundane and repetitive tasks. It will automate their work that are tedious and make them more efficient by engaging in a logical and creative thinking projects.

Conclusion
Chatbots can support your business with various services apart from costumer service such as marketing, sales and even internal tasks such as assisting employees. It is a value added service for your business which assures you a great technological advancement in future.
We at Global InfoCloud have a team of experts who can design an interactive chatbot for your business page and help you expand your venture in all horizons.

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Why startups should opt for SEO ?

GIC — Tue, 21 Jul 2020 15:37:37 +0000

SEO is a short form which stands for search engine optimization, a process of optimizing the website to receive organic, or unpaid, traffic from the search engine results. It is a process of growing the quality and quantity of website by increasing visibility of a website or a webpage to users of a web search engine.

SEO helps startup owners create fast, robust and user-friendly websites that rank higher in search engines like Google (most used search engine globally). It helps in bringing potential customers to your site and increase the conversion rates.

SEO also helps in creating brand awareness for your business as search engine users are more likely to trust the results. It is very obvious that a startup is not going to hire a full-time SEO team. Hence, the best solution for startup owners would be to outsource the SEO services that can effectively boost your online presence.

Here is a detailed list of benefits by using SEOs for your website:

Customer Behavior Data

The SEO data is crucial for collecting data and information related to customer behavior. This data will help startups to realize their potential customers. The more SEO research will be done, the more customer behavior and demand will be understood.
SEO guides gather a lot of data over a period of time and helps startups for future building of their business. Several SEO tools help accumulate important user data and is beneficial way to target customers resulting in more customers and sales.

Builds Trust and Credibility

The reason for having a fruitful SEO is to form an establishment with a well-designed website with an effective user-experience. The website where the customer lands after reaching it via search engine must be easy to navigate and they can easily find what they are searching for. A seamless experience over the website establishes a strong relationship with the customer and a brand value. SEO gives sufficient guidance to build a dynamic yet simple website with quality content.

Local SEO can Lead to Higher Traffic & Conversion Rates

SEO channels can help get traffic on the website and get more conversions resulting in higher return on investments. Focusing more on local search engine optimization for a particular geographical area and targeted customer base can gather more audience. Mobile devices are more used by searchers over a computer which leads to higher local searches. Local search has been playing a very significant role for small and medium scale businesses startups. Local SEO focuses on practical medium to establish your digital presence in local areas and regions so that people can find you easily and quickly.

Long term goals

Paid advertisements work for shorter terms and costs higher as compared to other marketing channels. It is easy to stay on the first page of search engines if you opted for an expensive advertisement campaign. Before spending your resources on these, one must invest in the SEOs and monitor the impact in first 6 months which will be quite noticeable.
The more time and effort put on SEOs, will create a larger impact in the market and bring more conversions at a lesser price.

Keep Your Site Updated with Ever-Changing Algorithm

SEO requires a constant effort and regular improvements and alterations in algorithm and guidelines. Optimizing your website is not a short-term engagement and requires regular changes as per market demand.
Not keep your site updated with the crucial factors will make it positions go lower from where it can’t be resurrected.

Google rearranges its algorithms more than 3000 times a year and core search algorithm changes take place once every three months. To be on the first page of Google you must be aware of the most important factors that influence your business and its online presence by constantly monitoring the SEOs.

Conclusion

SEO is considered to be a new edge marketing technique that can bring you important results with having to spend very less. Global infoCloud is a digital marketing organization which will help you in finding the most advance and seamless solutions for your business in this digital era.

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Growth in the automation industry

GIC — Sat, 25 May 2019 13:45:31 +0000

What is the automation industry?

Automation Industry means the majority of production is done with the use of automated machinery and less involvement of human labor. It does not mean that there will be no human interference. To run the machinery some amount of human skill and intervention is required or at least to monitor the machinery, having said that, there are few industries where fully automated machines are used for production. It totally depends on the type of production and industry.

Scope of the automation industry

There is a number of industries where automation systems are currently used such as food, Manufacturing, chemical, Pharmacy, Process, Automobile, power plant, etc.

Type of automation industry

Fixed automation

This type of automation is used when the production rate is high and to achieve this a fixed program is set for the operations. This process increases the production and efficiency of the product. One of more advantage of this process is that it reduces the overall cost of production. The only drawback is that once the process is set in a particular way, it is hard to change the process. This type of process is only used for production where one fix type of products is being manufactured.

Programmable Automation

It is best for fit for medium to high-end processes. It is more flexible than the fixed automation method. It allows you to change the method based on the product. New products can be introduced and also programs can be revised according to that.

Flexible automation

It is a more flexible method of automation; it allows the products to be designed according to the product. These changes can be done by the simple use of codes. This method is suitable where there are different ranges of products.

Integrated automation

In the case of the integrated automation system, everything is automated through computer systems. Right from the start of the process to the end of it, each and every process is controlled either by robots or computer systems.

Reason for growth of the industry

Automation brought many positive changes in the industry. Automation is the main reason why there is so much of a boom in the market. List down are a few of the reasons why many industries are going for automation.

Reduces errors

Even after years of practice, human still makes some or the other. It is the natural tendency of humans that mistakes are bound to happen because of various reasons, but this is not the case with machines. Once the program is set machinery works in the same program without any errors.

Increases efficiency

How many works do you think is required to get the job done? 100-200 may be more than depends upon your company and production, well when you substitute that with machinery plus you can also increase the efficiency of the production.

Diversity

It allows you to diversify the process and focus on more core processes which help in increasing the overall production of the business.

Cost reduction

The overall cost of operation also comes down with fewer labors and more machines. The work efficiency also increases which helps in increasing the production and leads to a reduction in the cost of the company.

With the introduction of “Make in India” many of the policies are in favor of promoting the industries and individuals to do business. There has been a constant growth in all the industries because of these policies and also because of the technological advancement in the industries. Many of the industries now are using automated machines, robots rather than human labor which why we can see a constant growth in all the industries. As we have discussed above, there are many benefits of using an automated system rather than human labor.

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