Gather Customer Feedback

The opportunity to convert your Thank You page into an automated research/feedback tool. It is the easiest platform to gain an in depth insight into your audience for the betterment of your website content.
Create a survey: Put a survey form on your ‘Thank you’ page and ask relevant questions which you want to know about your users. Free tools like Google Forms are available online to ease down the process.
Tell us more about yourself: You can put a leave comments or tell more about yourself section on your thank you page where the consumer can freely express what they feel about your products or what more do they expect from your brand.
Ask for feedback: Taking feedback related to the product or services sold is also a great opportunity to be grabbed from a ‘thank you’ page.

Sales Opportunity

A thank you page can accommodate links to various things like feedback forms as mentioned in previous point, similarly it can also be linked to your best seller products, testimonials, an ad video or exclusive features on website. The patrons who have visited your website would love to explore more through these recommendations.
Links to products: You can put links of recommended products or featured products in your thank you page, which will attract customers to explore more and shop from your website.
Display Testimonials: Showing your testimonials from satisfied customers boosts the morale of new consumers and creates a goodwill regarding your brand. Good reviews and testimonials form a great influence in pulling sales from your website.
Show Offers and Discounts: Discounts and next purchase offers often attract customers towards purchasing more products from your business. A ‘thank you’ page is a great platform to put these alluring offers.

Awareness about your brand

Building brand awareness is necessary for enjoying a long term patronage. The goal should be to engage them on a regular basis so they always remember you.
Social Media links: It seems unnecessary since you already have social media links in sidebar or footer. But those links tend to get lost among the other things on your site, whereas the links on ‘thank you’ page mostly never gets unnoticed.
Build strong community: Establishing a strong community around your brand is essential for building a fan base, which leads to more sales for your business. A ‘Thank You’ page is the perfect place to encourage visitors to participate in your other community-oriented features like podcasts, forums, etc.

Conclusion
The above mentioned points clearly state that a ‘Thank you’ page comes with a lot of plus points for a website. By utilising the page for interacting with your customers, the ROI of your ‘Thank You’ page will increase irrespective of any business. Global InfoCloud is a leading digital marketing company providing website development services to various businesses. Contact us for creating a seamless website for your brand and multiply your opportunities over the web.

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E-commerce site
Building an e-commerce is an important step to enter the world of digital marketing. A user friendly website with relevant product and its description uploaded with an aesthetic look matching to the brand image is important. Make sure your website is compatible to run on mobile and opens up quickly without consuming too much data.

Social Media Marketing
Social media is a very powerful tool to make a strong presence about your business through various channels like Facebook, Twitter, LinkedIn, Instagram and Google Plus. Attract real followers and promote your products through these channels in an interactive manner with the users. Posting entertaining and knowledgeable content will lead to new followers who can convert into future customers.

Join Forums / Business groups
A lot of business related groups and forums are available online on Facebook, LinkedIn, etc which are also women oriented and related to similar business idea. Joining such groups will open up your business horizon and give you more ideas relevant to women entrepreneurs and the challenges they had faced.

Focus on SEOs
Building a quality SEO (Search engine optimisation) is a necessary step to get traffic towards your website. A quality SEO which can give good results can take a few months to form. A well-established digital marketing agency with can help you with optimising the website with SEOs.

Create Blogs
Creating or adding a blog relevant to your business that features updates like offers, announcements, and market trends. Assure that the blog is posted on social media channels as well as on your webpage, it should reach the potential people who will invest in your products. Blogs are a wonderful way to attract more crowd to your website.

Email marketing
Get visitors to signup the newsletters on your website. Email marketing is a trend working well to make sure the information regarding the business reaches the interested person. Email newsletters bring more relevant customers and can be availed for free.

Video Marketing
Video marketing has evolved as a strong marketing tool for your business. There are various cost effective tools to edit videos. These videos can be promoted by embedding and uploading them into your website using YouTube, Vimeo etc.

Conclusions
Being a women Entrepreneur and finding success in today’s competitive world, is a challenge. Digital marketing if utilised effectively will make you reach greater heights with your business and reach potential customers. Global Info cloud is an established digital Marketing firm and believes in women entrepreneur’s efforts in building their business. Our team of experienced and flexible people can help you work towards the progress of your venture online.

The post Digital marketing – Paving The Way For Women Entrepreneurs #WomanPreneurs appeared first on GIC.

A domain name is going to be visible to everyone on the internet, so you don’t want to mess it up by naming it without a thorough research. Make sure your selected domain name isn’t trademarked, copyrighted or registered with some other company. It can land you in legal trouble and could cost you a hefty fine which will be a negative impact on your business.


8. Appropriate domain name extension

Extensions are suffixes which come after the domain name like .com, .in or .org in your web address. The most widely used extension is .com, it may get difficult to get your desired domain name registered with it as a web address. However, you can go for many other suffixes which can define your business such as, .photography or .edu .

9. Protect your domain name

There can be various versions of your domain name like a misspelled version of the same name. Your competitors can register themselves with those names and swallow up your share of market. So, for protecting your website you can purchase the other versions as well so they will redirect to your website only even if somebody did a mistake while typing.

10. Be fast or Be Last.

Domain names are not a very expensive assets to hold. Thus, they are sold quickly across the web. If you don’t want your well researched and unique domain name to go away to someone else, you have to act really fast and purchase it in advance. Various websites online will help you in buying domain names and secure it for your use only.


Conclusion
We at Global InfoCloud, are a bunch of people who provide excellent services for digital marketing and website development of your business. Contact us to spread your work over the web and let everyone know about your presence.

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Invest in value addition to your business
While you start or grow a business, you must think carefully about your precious time. Expenditure of your time on activities which will pay highest measurable return.

The greatest source of capital in your business is your time. It is your job to decide what’s important for you and resist doing what is not providing you any fruitful results.

Don’t neglect your current customers
As per the research, it has been shown that 1% of businesses deliver an excellent customer.
It will put a negative impact on your business if you don’t put services in priority for your first customers. For a sustainable growth of your company, you must know that your first customers are the reason you were able to kickstart your business.

Give importance to feedbacks
Feedbacks are a window for a business to get an honest opinion from your customers. It will give you a fair idea of why they have chosen you or why they have decided to leave. Allowing your business team to check these reviews and make connections with customers can turn out to be a great opportunity of improvement in future.

Conclusion
Global Infocloud strives to build your business through digital marketing and spreading your online presence. In these times when everyone is present online, you must take a step ahead and choose our services and spread your business with great marketing content from us.

The post What brands and companies do or don’t do at this time will matter in the future? appeared first on GIC.

Secure Server

Security threat is the biggest concern amongst companies as they rely on computer technologies. Having a multi-server application like Cloud, makes it secure and disaster recovery is much easier. As compared to traditional hosting which requires RAM and CPU, etc to share your resources with other websites on the same server or you have to additionally buy a dedicated server to secure your server which comes at a high cost. Since cloud services has a secure infrastructure with secure data at many levels of the network, application and physical security, no one can access your data and try to disrupt your data. It ensures that data is safe through encrypted solutions, firewalls, etc. A traditional hosting service has only one server, therefore it does not offer disaster or backup recovery.

Upgraded technology

Cloud services uses latest technologies, where you can customize and make use of software applications as per your business requirements. Latest upgrades and technologies in cloud services has made it very popular amongst businesses. Whereas, in traditional hosting, you cannot customize according to your needs and preferences.

Conclusion
Companies which are hosted in cloud environment perform better than hosted on the traditional server. It is a great model where storage and computer solutions can be used by businesses. For organizations that require high loading page speed, immediate allocation of resources, environmentally friendly server, disaster and backup recovery plans, etc. then cloud services are the perfect option for you. GlobalInfoCloudbelieves in using the latest technology for all its products. We firmly think that such upgradations will not only make the product safe but also makes it seamless and advance.

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A user who is not well acquainted with these updates will be disappeared from the search engine result page (SERP) and loose all the potential followers, customers. It is, therefore, necessary to adapt your websites with Google updates. It will result in significant rankings in the search results, traffic, and positioning. 

Below Is a Guide to All the Major Google Updates from 2011-2019    

Google Panda 

This update was released in 2011 to fight the keyword flooding, plagiarism, content farming, inadequate content, and other issues regarding content quality. It introduced the concept of internal quality score, which decided your ranks on SERPs. To save your website you must remove all the unoriginal content, check for duplicate content, and the ratio of outbound links should be appropriate.   

Google Penguin 

Till 2012, before Penguin was introduced the search volume was totally dependent on the SERP rankings. That led to a lot of spam links or what Google has termed it as – ‘Black Hat Webspam.’ Black Hat Webspam, are shortcut techniques to increase traffic on your website. 

The major con of these techniques is that it is not beneficial to the users. So, Google decided to monitor and control these activities. Now your content will only rank if it is precise and true.Some precautions to save your content would be following the inbound links, observing the abrupt jumps and immediately taking measures to get rid of it. 

Google Hummingbird 

In 2013, Google brought sweeping changes with the Hummingbird update. It totally widened the search engine’s understanding of the user’s needs. The update enabled the search engine to show results interpreting the user’s intentions. The knowledgebase included concept based content, synonyms, etc. 

The user’s search experience becomes more personalized and precise. To improve your website make sure the content is diverse, you use words related to a topic, increase the use of synonyms and write in the understandable communicative language.   

Google Pigeon 

The update co-related local and core algorithms and considered the user’s location. It gave validation to local businesses; for example, if you search ‘Best restaurants in Pune’ the places near you will be shown at the top of the list. It enabled accurate local results. Consider registering with Google listing for better rankings and traffic.  

Mobilegeddon

Nicknamed by Google as – ‘Mobilegeddon,’ it was launched in 2015. This ground-breaking update made the search engine mobile-friendly. After this update, the website not optimized with mobile was removed by SERPs or punished. You have to go through a mobile-friendly test to see the weather your page is really mobile-optimized or not.    

Google Possum

This update gave even more prominence to the location and your physical address. If a company is closer to where your user is staying, you have a higher chance of ranking. You can even list in the dropouts. Released it 2016, the update broadened the scope of local businesses.  

Google Fred 

From 2017, Google started targeting the website that failed to follow the recommendations of the webmaster. You will be penalized for over-use of keywords, excessive use of advertisements, content written only to attract search engine robots, and plenty of outbound links. 

Google Mobile-First Indexing

Prior to this update, the indexing and ranking systems used to use a desktop version to show you the results. This update introduced in 2018, finally made the systems use a different version, which was specially optimized for mobile phones. Make sure you have Accelerated Mobile Pages (AMP) as well as Non-AMP pages on your website. 

Google BRET 

BRET stands for Bidirectional Encoder Representations from Transformers. In 2019, Google updated the Hummingbird update; now it can analyze the way people think and show result accordingly. It examines whole word groups and natural language before showing you the result.  

Conclusion 

In today’s competitive era gaining good ranks and traffic is becoming really hard. If you are looking for a partner to achieve this and make a top-notch website, Global Infocloud is ready with all the solutions. We can offer you website optimization, content optimization, SMM, SEO, Lead Generation and much more. 

The post Must-know Google Updates Until 2019 appeared first on GIC.

While dealing with the most important entity of the whole business, the problems can become easier and organized with the help of a CRM system. CRM plays an important role to scale your business and make it easier to handle the communications and contacts of the customers. One can think of CRMlike a digital Rolodex that has evolved over a period of time from being just a contact. This management software is an intelligent and integrated platform for sales, marketing, and support functionalities of a business.

Reasons Why Small & Medium-Sized Enterprises need CRM

It’s a great time today for businesses especially small businesses that have the option of choosing the same tools that are being used by multi-nationals to do efficient selling. There are many applications of CRM, let’s go through one by one.

1. Extensive Lead and Contact Management

As a small business, generating leads & managing contacts matters a lot. So, using a CRM for your small business not only conduct your lead acquisition it also makes easy to manage contact and makes it more effective and seamless.

2. Understanding Your Clients

For any business – big or small the key to success is having a deep understanding of your client base. If you know what works and what doesn’t for your client will probably close deals quickly. CRM software can keep all the information regarding a client in one place and make it accessible in a minute. This is the easiest way for you to understand your client behavior. 

3. Managing Effective Marketing Campaigns

Using CRM for small business also centralizes the entire marketing process. With this, you can have access to all the data you need in order to launch effective campaigns. All smart analytical input will help to understand what the ROI of every element in your campaign is. It also helps to know what makes for efficient and intelligent marketing decisions.

4. Customer Support

With CRM Businesses can do quick labeling of customer issues by responding effectively to resolve customer complaints. CRM also helps to improve a company’s customer service practices, as employees respond to clients’ queries quickly and effectively.

5. Client Loyalty

CRM provides best way to offer added value to each of your customers by knowing what and when they want something. That means it is now possible to offer a client with your products and services right at the moment of need. Which results in a boost in sales over a period of time and repeats business coming from loyal clients.

6. Data Security

One of the important benefits of CRM Software is data security. Data security is not an issue when you rely on a CRM solution. It allows you to improve the security consistency and accuracy of data.

7. Productivity

If you want to control your organization’s costs efficiently then CRM is the solution. It saves your time and even increases the production levels. It further signifies that you will be able to manage your whole business organization effectively. CRM Software implementation improves the productivity of a company’s managers and employee and leads to the overall growth of the company. 

8. Improved Reporting

CRM software helps to improve reporting and further make it customized and easier. This software can compare functions across departments and easily analyze them without the hassle of paperwork, emails, and spreadsheets. ERP has improved and enhanced reporting capabilities. With the help of ERP, your organization can easily respond to complicated data requests.

9. Central Data Sharing

Data is most important for any business no matter it is a large organization or a small one. A need for central data sharing point is to collaborate with the colleagues, it helps to keep in view the sales, analyze the customers’ information, and bring coordination among the team. It provides remote access, no matter you are on a mobile or a device. The data sharing help sales department to connect efficiently with all the other departments for effective business growth.

10. Effective Sales Base

And last but not the least – Effective Sales Base. The CRM gives you a 360° view of every customer which is no more than a great power to have. It allows seeing the interaction record with the clients, the status of their orders, transaction history, and the pending orders. This would empower you to make the right decision at the right time.

Conclusion:

CRM is the solution to take your small business to the next level. It will help you to integrate your sales, marketing, and support needs. Global Infocloud is one of the leading cloud-based service providers. The CRM software developed at Global Infocloud is totally customizable. So keep your traditional way of working aside and go with the new generation’s solution.

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Ideal use of Social media

Targeting social media is one of the first things you can do when you want to grow your business or are on still drawing board discussing about the new marketing strategies for the future. As we have all seen that there has been a rapid growth in social media because of many obvious reasons. As a company or an organisation social media will play an important role in growing your market share in the market. This is because there are billions and billions of people on these social media, every day surfing and helping them every day.

Revisiting old Content

As a company, there are few things you can really focus on for the starters such as updating the old content and revisiting you overall website content. The market is very dynamic as we all know and changes with time. To stay with the current trends, you can first update your old content and also can put up some new content according to the market need. The reason why it is important as most of the people are going to land on your website somehow sees the old content first which creates an impression of them. The balance needs to be maintained between the old and the new content as both are equally important from a point of a business as well as the content.

Regularly updating blog content

Blog content plays an important role in marketing. Regularly updating the blog content keeps you in the market. Blog content should be relevant to both the readers as well as you as a business. Proper blog content can attract more audience as using any other tool. The content should engage enough, a simple plain blog is as equal as no content. The use of blog is to engage more and more audience to the website which later turns to the customer.  The blog should contain suitable keywords, title, and headers which can make the blog look more professional.

Video content

The newest trend is using video as a platform for blogging. There is no doubt videos are more engaging than simple blogs. As a content creator video gives you more freedom to create content which is more engaging and informative. Similarly, as a point of business, the video helps them to gain more and more audience as the information that they are providing is now more creative and more out there. You can use video as a storytelling tool which is easy to understand. There are various types of videos, you can create such as demo videos, interview videos, product videos, expert videos, how to use videos and also informative videos. Video content widens your reach as a content creator and also as a business, the simple reason is it is more entertaining and helps you to create more impact on the viewers.

Using print media for marketing

No matter how popular online marketing is there are still people who prefer and read print media. In 2019, there is still a newspaper being printed, still many people prefer reading newspaper in the morning, with the decreasing popularity of print media and lowering the rates of advertisement in the paper. You can utilize this media for marketing with a combination of online marketing which will be more effective in terms of engaging more potential buyers

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With this speedy e-commerce business trend, all the business owners who have not yet opted for this avenue will certainly find them customers choosing your competitors with online presence over you. So it is better to move forward with the technologies and start your own e-commerce business.

Let’s come to the numbers now, the e-commerce business of B2C sales has witnessed the growth of about 11% from the year 2015 to 2018. And it is also estimated that the overall growth in this market has been of a whopping 78%. Analysts have also predicted that by the year 2030, the digital commerce revenue will surely increase by at least 30%. The store-purchases all over the world are said to be increased by 56% due to the digital influence. Isn’t this surprisingly amazing?

With all these amazing stats we bet you are tempted to try your luck in an e-commerce business, and for all those enthusiasts we have put together some interesting points discussing how to get into an e-commerce business. So without further ado, let’s begin!

            Start with the small steps

Rather than starting with the big site and involving tons of products, we insist you take small steps initially. This is how you will know how your business is doing, its pitfalls, and advantages without investing much. You also gain the experience of the tackle and handle the possible obstacles. Taking these baby steps will lead you on to the great path of success.

            Look for the micro niche

Take an example where you wish to sell shoes, but if you think about the search engine optimization you would be initially competing with the bigger brands. This will kill your chances of growth, but if you play smart and be more specific like you will sell the shoes but only in the black color, you will suddenly be back in the game. This is the key! Be specific as much as you can, this will give you less competition and more chances to survive and thrive.

                    Find a mentor

It is easy to run a physical shop alone, but when comes to an e-commerce business you surely need mentors from the start to end and even after that to make sure you are on the right path. To do this you can find the best company around who will help you design an efficient portal with high functionalities, make you available on the various social platforms and also monitor the activities. Just think how easy it will get.

You just learned how you can get into this e-commerce business, but if you wish to establish one and try how it turns out to choose Global Infocloud, with the proven record of serving numbers of clients we have successfully delivered a well-versed solution for their e-commerce business. To know more feel free to call us anytime and we will be more than happy to answer your queries.

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Apart from the different techniques of marketing and digital branding, the start-ups also fail to streamline the different processes of their business and often end up in a sorry state. Implementation of business automation solutions can streamline of such process and bring a state of transparency and smoothness in an organization.

What is Business automation?

Business automation is incorporation of technology and management at various levels in an organization in order to automate the processes. It helps an enterprise to reduce their cost overheads, enhance their services and quality of their products as well. It also helps them to use their resources in the best way so that they do not end up wasting them on unimportant things.

How can business automation for start-ups help?

Business automation reduces human efforts and intervention to a great extent. This is ideal for start-ups as they already have less manpower as compared to the established industries.

A start-up can hardly spend much on streamlining their HR department and usually hire 2 or 3 people to handle all the documents, offer letters, recruitment and so on. Business automation enables them to work efficiently with a limited labour and resources. Many automation solutions have digital storage system for the documents and CV’s of shortlisted candidates which help them in the long run as well.

Marketing

Social media marketing is one aspect that has hugely benefitted from the business automation. Lack of creative skills or individuals can cause a lot of problems for start-ups who are trying to leave their footprints on the digital platform. Start-ups who have trying to provide digital marketing services too can reap huge benefits as hundreds and thousands of memes, posts and content can be made available in a business automation software as per the client’s demands and perquisites. Business automation solutions also have bulk e-mail sending capabilities which help a firm while launching a new product, making new clients, spreading awareness about their services and products, etc. Start-ups are in dire need of such promotional strategies and e-mail marketing is certainly one of the most powerful tools when it comes to mass impact.

Data Analysis

Analyzing data can be a tedious task especially when the probable customers are not interested in communicating with you. Business automation tools can gather a huge number of data on the basis of demography, shopping habits, financial sources and much more which help start-ups to achieve more through lesser efforts.

Competition analysis

Some of the business automation solutions for start-ups can be quite interesting as they come with a huge database of budding and well-established businesses of various sectors. This data helps an enterprise to understand how their counterparts are working so that they can implement the good part and omit the bad part that they are themselves following in their organization. It also helps them to understand about other types of businesses who can possibly be their future customers or clients.

Branding

Start-ups try to do offline branding by printing their own merchandize like caps, t-shirts, hoodies and much more. Offline branding really helps to catch attention of the masses and brings more value to the brand. Many business automation solutions make this process automatic and help the start-ups to establish themselves in offline branding.

Global InfoCloud is a leading IT firm which is into development of Business automation solutions for start-ups as well as for established industries. We do not just provide a solution but also back-up them with efficient services so that our clients are able to explore and implement their complete benefits. We understand the plight of the start-up industries and the challenges they face since their establishment. Therefore, we customize the solutions and tools as per their requirements. We have assisted a lot of start-up companies in the manufacturing, food, health, marketing and other sectors. GIC expertises in giving full co-operation and support to the start-ups so that they do not feel left behind in the cutthroat competition which is prevalent in the market.

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