Companies are withdrawing their regular business activities to save money, abide by social distancing guidelines and mitigate business risks. Hence, now is the time to bring your business on social media platform and connect with people on social media who are looking for respite or wanting to connect with friends and family during these tough times of coronavirus pandemic.

Check the points discussed below indicating how businesses can take advantage of social media in these difficult times:

Provide Honesty, Clarity and Transparency

The honesty and transparency of communication gives more impressions and grabs attention of people online.You can communicate honest information about your brand such as how is your brand coping up with the current crisis, your future endeavours for the brand and new product development.
> A great way to impact your brand community is through video or photo updates.
> Share the content from experts and authoritative sources who are reliable and trustworthy. Include the details regarding incorporation of these expert ideas in your brand.
> Share your brand’s concern regarding the uncertain future and spread positive messages and helpful insights to present the human side of your business.
> Tell the truth regarding your brand’s situation and steps taken by your business to stop spreading of any rumours or assumptions during the pandemic.

Provide Entertainment or Value

Social media was introduced to connect with people and get entertained from the content. Businesses become so engaged in making sales and finding leads that they forget the prime purpose of social media that is maintain a personable platform on which your audience can connect with your brand.
> It is an excellent opportunity to connect with your patrons. Show behind the scenes, share about your employees, create interactive videos about your brand’s processes. Showcase the cool ways your brand helps the community and create interest on social media.
> Social media is filled with serious and informative posts regarding the outbreak of Covid-19. A humorous perspective such as funny or silly video that has a slight characteristic of your brand can provide business promotions and attract a lot of people towards your business and your brand will become popular.
> Social media is about creating connections and building relationships. Hold a Q&A solving with your team. Talk about your brand’s vision and goals. Ask your community base about their interests and what they would like to ask you and answer their questions in an engaging video or in photo posts and stories.

Conclusion
The pandemic has given ample time to businesses for returning to basics by maintaining relationships, provide entertainment and revaluate their social media presence to increase the brand value. It’s time to connect, engage and share whether you’re a business, a brand, or a human being. During this time you may not make great sales, but it’s an excellent time to build the foundations of business. Global Infocloud is a leading IT, automation and digital marketing company providing contemporary marketing solutions on social media. Register your business with us and get a seamless solution to handle your social media and make the most of it during this pandemic.

The post Why Social Media is More Important Than Ever for Businesses During the Coronavirus appeared first on GIC.

Parallax Scrolling
Consumers are often lazy to click and browse through the website, to make the experience more seamless parallax scrolling is a great option. It combats consumer’s laziness while maintaining an engaging digital environment. This tool gives a user all the information within a few seconds without the hassle of going inside the website and clicking buttons. Parallax scrolling is an innovative option to make the navigation process much easier for the user. There are several layers of the webpages, this unique quality can be used for designing the website in a much more interesting way and browse those layer through the home page. Thus parallax scrolling makes the navigation of the user easier and reduces the mess of lots of new pages.

Artificial Intelligence
Artificial intelligence is the latest innovation in the world of technology which is slowly penetrating in every online platform. It can directly affect a user experience of your site by providing tools like chatbots, where users get attracted and feel more connected in a personalised manner. An AI can also provide 24X7 assistance to the users which will make functional at any point of time. Thus AI is a key element that provides complete customer satisfaction without any human effort. This technology is being upgraded with time and can be fruitful to the website in longer run.


Animated CTAs
CTAs or Call-to-action buttons and statements are crucial aspects of web design. Users require some confirmation before they take any action on your webpage. These little animations will guide them and inform regarding the consequences after they click on a certain button. By incorporating subtle animated CTAs, you can capture their attention more, and encourage them to complete the action. This animated direction not only makes it easier for you but also helps the users, and in addition it also increases the appearance or attractiveness of your site.
 

Better text font
Text is the key element of your website. A user reads the content of your webpage first once they land on your home page. So, developing a clear and attractive typography of the contents can surely contribute to the success of the user interface of the website. Thus, attractive typography like bold text, custom fonts, designed text, etc. can draw interest of the users and catch attention while browsing for a longer span of time Thus, a typography plays an important role in expanding your business efficiently.

Conclusion
Website is a prime requisite for any business now, a thoughtfully designed webpage can give higher conversions and a profitable business. The above key points can help a webpage designer to create a more interactive and seamless website. Global InfoCloud is a leading IT and digital marketing company bringing businesses online through website designing. Connect with us for further details.

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Gather Customer Feedback

The opportunity to convert your Thank You page into an automated research/feedback tool. It is the easiest platform to gain an in depth insight into your audience for the betterment of your website content.
Create a survey: Put a survey form on your ‘Thank you’ page and ask relevant questions which you want to know about your users. Free tools like Google Forms are available online to ease down the process.
Tell us more about yourself: You can put a leave comments or tell more about yourself section on your thank you page where the consumer can freely express what they feel about your products or what more do they expect from your brand.
Ask for feedback: Taking feedback related to the product or services sold is also a great opportunity to be grabbed from a ‘thank you’ page.

Sales Opportunity

A thank you page can accommodate links to various things like feedback forms as mentioned in previous point, similarly it can also be linked to your best seller products, testimonials, an ad video or exclusive features on website. The patrons who have visited your website would love to explore more through these recommendations.
Links to products: You can put links of recommended products or featured products in your thank you page, which will attract customers to explore more and shop from your website.
Display Testimonials: Showing your testimonials from satisfied customers boosts the morale of new consumers and creates a goodwill regarding your brand. Good reviews and testimonials form a great influence in pulling sales from your website.
Show Offers and Discounts: Discounts and next purchase offers often attract customers towards purchasing more products from your business. A ‘thank you’ page is a great platform to put these alluring offers.

Awareness about your brand

Building brand awareness is necessary for enjoying a long term patronage. The goal should be to engage them on a regular basis so they always remember you.
Social Media links: It seems unnecessary since you already have social media links in sidebar or footer. But those links tend to get lost among the other things on your site, whereas the links on ‘thank you’ page mostly never gets unnoticed.
Build strong community: Establishing a strong community around your brand is essential for building a fan base, which leads to more sales for your business. A ‘Thank You’ page is the perfect place to encourage visitors to participate in your other community-oriented features like podcasts, forums, etc.

Conclusion
The above mentioned points clearly state that a ‘Thank you’ page comes with a lot of plus points for a website. By utilising the page for interacting with your customers, the ROI of your ‘Thank You’ page will increase irrespective of any business. Global InfoCloud is a leading digital marketing company providing website development services to various businesses. Contact us for creating a seamless website for your brand and multiply your opportunities over the web.

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Improved Search Rankings
Once you have built your website, invest some time on search engine optimisation (SEO)
which will help your business to stay on top of the search engines. Customers usually search online before choosing to dine-in a restaurant, SEOs will give you more exposure and hopefully bring more customers to your place.

Customer Testimonials
Customer testimonial can be put on your website, which will increase your credibility in front of the clients. If you have ever been featured in a publication such as a newspaper or a magazine, you can put a link on your website. A website for your restaurant business can bring you in notice of internet based food bloggerswith whom you can collaborate and gain popularity.

Differentiate over your competitors
It is a high probability that in 2020 a competitor restaurant might already have a website or online presence giving them advantage over other competitors. Having a website will make you present yourself in a discrete manner and provide information to the potential clients pf your business regarding your uniqueness and persuade them to choose you over your competitors. A well-presented website will show that you are willing to invest in your business and working towards its betterment.

Give key information about your business
A website is a platform where you can provide endless updates about your restaurant at one place. You can put FAQs, contact details, location details, opening and closing time, payment methods available and the most important of all the menu. Customers prefer looking at these aspects of a restaurant. Festive and promotional offers can also be put on the website to attract customers.
A website can be used to provide other important and detailed information about your business like home delivery options, outdoor catering, private meeting facility, etc. You can also put a section which provides the users to book a table in your restaurant and have a comfortable dining experience. Gift cards are a great tool to boost your business by selling it online on your website.

Conclusion
A website is a way to strengthen your brand and keep customers in the loop about your restaurant. Global Info Cloud is a leading digital marketing and website developer company who have worked with more than 100+ businesses developing their websites and put them on worldwide web forum. Contact us for developing a seamless website with advanced tools to promote your restaurant business online.

The post Why Restaurants Need To Have A Website? appeared first on GIC.

Sources said that about 92% of the home buyers use the internet to search the property. There are approximately 82% of the people who believe that the online agents are the good source of information. Nearly 42% of the home buyers use the internet as their 1st search medium. These facts somehow signal towards the world getting extremely tech-savvy. Implementation of ERP and CRM has also played a key role in the real estate business.

1. Management of Property

Technology has influenced the mindset of people to such an extent that people now search the properties in the different ways. This impact has led to the ever-increasing use of technology. The process of finding the properties often begins with a search query to seek the well-suited listings on the internet. Today, every real estate business manages the property listings online. This is all done by using an integrated web application to list out the office space, commercial and residential spaces, warehouses, agriculture and also the properties that are available for sales and rentals. An individual can use google maps for every property listings and their locations, images, property age, plans for floors, relevant amenities, and required documents. The potential customers can search properties and enquire online.

2.Automated workflows of the business processes

We can manage the real estate services by using an integrated web interface. Stalking the property constructions, improvement of the existing process, details of the properties, agreement renewals, tasks, emails, documents and every other activity is centralized. Real estate companies can efficiently manage the staff workloads with the automated workflows. Various activities can be aligned by sending the regular reminder and notifications to the staff as well as the management. One can configure these properties according to the business requirements. Managers and executives can receive the automated reports and aggregated data by the system.

3.  Leads and marketing for the properties

One of the most important things to take care of, for the real estate companies is to manage their marketing activities and sales efficiently. It is a crucial task to improve the sales by generating high-quality leads. Campaigns can be easily managed through an integrated web application. A dynamic website can be used to upload property listings along with the image maps, google map integration for the location and rest of the documents. All this leads to inquiries and qualified leads from the web. The campaigns like social media marketing, exhibitions and expose could also be operated from the integrated software. We can aggregate and analyze the ROI from different campaigns of property, their results, and its impacts on the business.

4. Projects, inventories, and assets

The process of managing various projects and inventories at the different location can prove very taxing for the administrators. The integrated online software can help you manage these different locations in an efficient way. One can access the given inventory from any place at any time. Aspects of project milestones, highlighted events, expenses, budgets, inventory, and manpower can be accessed remotely. We can proactively do the cost and quality control.

5. Accounting and financial analysis

These days real estate companies desperately need a centralized and online accounting system. This could be done by implimenting an ERP. The driven procurement can be used to maximize the cash flow for the business. Also, all the billing material, machinery, and manpower costs can be tracked.

Business automation is promoting the real estate companies to the newer heights. Technology is proving its capabilities by redefining the way people are transacting and managing the things. Automation can simplify the core business activities of the real estate industry such as selling the property, searching the potential leads, managing portfolio and asset management. The expectations of the people to improve the service delivery, communications, and discovering the new ways for growth is making the real estate industry to adopt the technology.

If you have any queries and wish to know more please feel free to give a call at Global Infocloud and our team will assist you thoroughly.

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Today is the age of social media networks and marketing which hugely relies on the various social media platforms. Even though teaching is considered to be a noble and selfless service, it has been one of the fastest rising sectors which are also providing huge profits, especially to the private schools and colleges. Therefore, a lot of schools and colleges feel the need to market their brands on all the media platforms available and digital media is definitely the one which nobody can ignore.

Following are the reasons due to which schools need digital marketing:

Solve the doubts of parents

Parents are always worried about their child’s future which makes them speculative while choosing the schools and colleges for their children. Using digital marketing strategies, the schools can educate the parents about their teaching methodologies and spread awareness about the facilities they provide to improve the learning and extra-curricular skills of their kids. This will resolve all their doubts and queries regarding your services and they can prefer your school over others.

Easy access to everyone

Young or old, be it, anyone, you will find them on social media platforms. Almost every youngster and an adult are on Facebook, Whatsapp is used by everyone, everyone loves to watch YouTube, and LinkedIn is the most used social platform for entrepreneurs and professionals. Apart from these platforms, you are able to use the thousands of online platforms which provide you ample of business opportunities. Even schools and colleges can use these platforms to find their target and potential students. Also, information about parents can be retrieved to give them valuable information regarding the facilities, services and quality of teaching provided by the schools and colleges.

Revenue benefits

With digital marketing and social media campaigns, you can attract more and more youngsters and convert them into your students. Not just that, it provides a platform where you can expand the avenues of your teaching and you can use the methods like an online course, online teaching and other online services to expand your business. Through these platforms you not only have access to the local crowd, but you can explore your potential students from anywhere in the world as you have a global access to the digital media.

Other benefits

Social media is a favourite pastime for numerous individuals who are seeking jobs and career opportunities. You can tap them through social media networks, train them and make them a part of your teaching faculty, staff, etc. It is a much better method and digital marketing can make your brand more visible to these prospects.

Business automation

Business automation is certainly gaining importance in our day-to-day lives and we unknowingly use them in our daily activities like online shopping, online trading, paying bills, and much more. Business automation is also gaining relevance in the education sector. Moreover, automation technologies can be used to streamline attendance, records of students and faculty, processing salary of teachers and staff, etc. Also, robots can be used to assist the teachers and students in various. Therefore, the use of business automation and digital marketing can really reap huge benefits to the schools and colleges.

Improve communication

Social media platforms and digital marketing campaigns can be used for improving the communication and relation between the faculty, students and parents. They can be used to engage the teaching staff and parents as it provides an easy and effective way of communication. Also, they can be used to provide guidelines to the faculty and other staff. Digital marketing is a great way of showcasing the rules and regulations of a particular college and school and therefore, can be used effectively in the marketing campaigns and strategies. Also, they can be used to provide information about the events, exams, extra-curricular activities, etc. to the parents. Ideas can be shared and discussed in detail on the digital media platforms and can be a topic of your marketing campaigns as well. Promotion of your school’s mission, vision and goals can be easily done through the digital marketing campaigns.

Strategic implementation

Apart from all these benefits, the singular motto of a specific school or college can be to drive traffic to their website which can be converted into leads and sales in the future. Digital marketing and strategies play an important role in driving traffic to your website. Also, it can propel your site to the top 10 websites for schools as you can implement SEO marketing strategies in your digital campaigns.

Sustaining competition

The reckless age of competition has forced many businesses to enter into digital marketing as they have to face new challenges and survive in their respective market. Schools and colleges are no exception to this, and therefore, schools and colleges can use the digital marketing just to maintain and improve their reputation in the education sector.

All these above-mentioned points establish the fact that even schools need digital marketing for establishing themselves and surviving in the competitive educational sector. Global InfoCloud is an established IT firm in Pune which provides dedicated digital marketing services as well. We are well-known for our highly talented staff members who have a sharp acumen of handling your online and social image and branding. We can provide the necessary impetus for the start-ups so that they can expand their customer reach and we also help the established business houses to maintain and improve their brand value.

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ERP system dates way back in 90’s, but at that time there were only a few industries and businesses using it. ERP is one of the greatest tools enhancing the use of business automation in hotel booking. The hospitality industry, particularly the hotels have adapted the ERP systems recently. With the rapid growth in the field of technology, customers prefer pre-booking their stays to avoid the obvious inconvenience. Therefore hotels need to have the booking softwares if they wish to flourish their business and attract new clients. But, using two different softwares for the business management does not sound cost and time effective. This made ERP the best option for the hospitality industry to utilize since it allows integration of information, provides consistency and offers the precise information regarding all the platforms. The crucial role that an ERP plays is, it allows hotels to streamline different tasks and bookings that eventually lead to the increase in the pace of goal efficiency and enhance the consumer management.

The advantage ERP allows to its hotel business is that it eliminates the need for two softwares for the different tasks and everything can run through a single server application. The online booking system gives the liability to the management team of the hotels to outline their functionality throughout right from the accounting to the chain management that too by using a single server. It concludes that ERP is mandatory for the hotels to stay visible and alluring in the market and for the customers to book their stay easily. The process is extremely time and cost efficient as the data entered by customer reaches the managers within minutes of time.

ERP enables the online management systems that empower the hotels to create the new sales channels, grow their online presence, provoke their rate of occupancy and increase their revenue. Since the system runs on the single server it allows the management to learn the needs of the guests and also track them. It is not just limited to the guests but the staff is also tracked. This helps the management to allocate the tasks on the system.

The linking of the website, social media pages, and management software has increased the effectiveness of the hospitality industry by three times. Also, the third party booking agencies are connected to the software. This helps the management to align and synchronize the available rooms, inventory, and charges on all mediums that could be used for the booking. The integrated SMS, mail or text notification system links all the departments within. It also allows a quick response to the complaints and requests, resulting in the improvisation in the hotel service. ERP definitely proves as a game changer for the business automation in hotel booking.

Let us see the special benefits this software provides

• Built-in guest history

Retention of the customer is extremely important for the success of any hotel business. ERP permits you to save, edit, manage and analyze the customer data. By keeping the track of the types of the guests that visit your hotel, their likes, dislikes, preferences, concerns, and comments will ease your way to serve them better. In addition to this, your data is extremely secure and remotely accessible as it is stored in the cloud.

• Boosted efficiency

The availability of the room, check-ins, check-outs, traffic calculations, etc. can be viewed in real-time to assist you in running the business smoothly. Duplicate booking could be easily avoided with the help of centralized system by monitoring the guest bookings along with checks in place preventing double booking for the same room.

• Enhanced Supervision

ERP help you supervise all the activities and processes through the centralized system to make sure seamless operations in your hotel.

• Flexibility

ERP’s have readymade business modules that deal with the finance, HR, and inventory. This simplifies the work of the manager. Most of the solutions can be customized as per the business requirements. We can say that these tools and their features have empowered the business automation in hotel booking.

If you are in the hotel industry and wish to learn more about ERP software solutions, Global Infocloud is just the right place for you. We will guide you thoroughly with all the details. To know further how your business can get benefitted from this technology, feel free to call us and we will be more than glad to assist you.

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