What is Email Marketing?Email marketing is a promotional activity of sending marketing-related informative material through email. It is an effective digital marketing strategy targeting customers with promotio...
Covid-19 pandemic has brought unprecedented times where future seems uncertain, social distancing has become mandatory and so in working from home. The prohibition of going out and spending most of the time at ...
World is suffering through a pandemic globally, which has drastically transformed the way we are going to lead our lives. It has affected the economy of various companies and challenged them to re-invent their ...
SEO or Search Engine Optimization outsourcing has become immensely popular in India. Outsourcing is the practice of entrusting the specific business process to external agencies. There has been an incredible gr...
Small and medium businesses are the organisations that are constantly looking for new customers, traditional marketing methods may attract first hand customers but digital marketing opens up a whole new horizon...
An era of technology and science has arrived which has influenced most of the world’s population. This technology not only affected people’s life but also the scenario of business world. Nowadays businesses hav...
In recent times branding and promotion strategies are not only evolving but also shifting towards the digital platforms. This change was triggered due to the increasing use of the internet and social media. Now...
Internet is an easily accessible platform today by numerous people all over the world. Widespread and constant internet access has increased the time spent by a user per day on various websites and apps. Market...
Almost everything is automated in current era; most organizations utilize multiple automation technologies to perform tasks. An automation system comprises of components programmed to perform a specif...
What Is Voice Search?Voice search is a neo-technology that uses voice recognition allowing users to give voice command to devices and perform internet searches. The devices used for voice searches are smartphon...
A website is a platform which provides consumers to peep into the business and its product range. The intention of businesses is to drive traffic to their website, for which there are multiple tools likeGoogle ...
What are Google AdWords?Google AdWords or Google Ads, is an advertising system by Google in which advertisers bid on certain keywords so that it appears on Google’s search results. Advertisers pay for these cli...
Online presence of a business is mandatory nowadays as the world in moving ahead towards digitisation. Improved internet connectivity and advanced smartphone technology has become a key source of information pr...
Social media is used for marketing and promotion of businesses with tools available on these platform. The whole thought behind social media analytics is to understand the direction in which the campaign is hea...
Starting up a business is no more a male dominant job, women have now stepped ahead and converting their ideas into successful businesses. Nowadays, businesses are using online platform to reach the whole wide ...