Roles & Responsibilities:

  • Launching and optimizing PPC campaigns & Monitoring budgets and overseeing search platform account.
  • Suggest and develop new campaigns across multiple channels – Google, Facebook, Instagram, You-tube.
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Optimize website content, landing pages and paid search copy
  • Develop and execute successful SEO strategies & Manage team of SEO Specialists.
  • Direct off-page optimization projects (e.g. link-building)
  • Review technical SEO issues and recommend fixes.
  • Collect data and report on traffic, rankings and other SEO aspects

Requirements:

  • Proven work experience in Lead generation and paid campaigns.
  • Proven experience as SEO/PPC Manager OR Digital Marketing Specialist.
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, instagram)
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Knowledge of standard and current SEO practices & Paid Marketing Concepts.
  • Proficient in MS Office (particularly Excel) & Understanding of HTML and XML is a plus.
  • Experience with SEO reporting
  • Excellent communication skills
  • Strong organizational and leadership skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

Job Type:

Full-Time

Salary:

₹10,000.00 – ₹20,000.00 per month

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