Responsibilities and Duties
Individually handle multiple digital marketing projects
Understand client’s need/requirement and suggest relevant content as per their digital marketing plans
Understand company’s products, its target audience, and market (age group, behaviors, countries, etc.), conduct market research and accordingly create effective digital marketing and sales strategies and recommend appropriate channels to run paid ad campanies.
Research and administer social media tools in support of client’s social media strategy
Collaborate with Marketing Manager to create strategies for building brand awareness in the target market
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Work closely with the other team members to meet client goals
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Required Experience and Qualifications
Candidate must have a minimum of 1 year of relevant experience executing all the digital marketing channels
Good command over English is a must.
Should have good knowledge of Google updates, PPC.
Ability to work independently on projects and also collaborate as a team member.
Should have worked on Google Analytics and Google Webmaster
Good knowledge of Content Marketing Strategies
Google Certification Preferred (Analytics & AdWord)