The most effective paid advertising strategies to rock your business
Digital Marketing

The most effective paid advertising strategies to rock your business in 2021

Whether you are an entrepreneur with a thrive to success or an startup with an innovative concept, If you want to grow fast and reach the top of your industry then it’s high time you start using paid online advertising techniques. Nowadays it barely matters that if you are a hospital management software, school management software, food delivery or a taxi app solution, a paid advertising is a must!

Why is Paid Advertising effective?

Amplifying organic reach and building brand authority is every digital marketer’s/entrepreneur’s dream.

However, if you’ve just launched your business, it’ll take a while before you achieve any significant rise in organic reach, conversions, and revenue.

The good news is that you can use various paid advertising channels to quickly reach your potential customers. To help you with this, you can hire someone expert in digital marketing services

Unlike traditional advertising, you don’t have to spend a fortune to leverage paid digital marketing techniques. There are many digital marketing agencies in Pune and one of the best among them is Global Infocloud Pvt. Ltd.

Let’s take a look at the most effective paid advertising strategies to rock your business in 2021

  1. Search Engine Marketing

When you think of paid online advertising, search engine marketing (SEM) is likely the first technique that comes to your mind. Prevalently known as pay-per-click (PPC) advertising, it’s an outstanding technique for attracting qualified website visitors. Popular search engines such as Google and Bing continuously strive to improve their advertising platforms.

  1. Social Media Advertising

Whether you’re selling handmade jewelry or business development tools or best hospital management software your potential customers already use one or more social media platforms. This helps your Social advertising to quickly reach these users and convert them into leads or even paying customers.

While Facebook ads continue to rule the roost, other social media platforms including Twitter and LinkedIn offer useful advertising platforms. One of the top priorities for most marketers in 2021 will be to experiment with different content formats including stories and videos, etc.

It’s also crucial to stay abreast of and leverage advanced advertising features provided by various platforms. These include automated bids, placement, targeting suggestions, etc. as well as A/B tests.

  1. Retargeting social media

In principle, retargeting is a subset of the aforesaid paid advertising methods. Simply, it’s the technique of targeting specific consumers based on their previous interactions with your brand. For instance, you can reach out to website visitors who checked out a particular product but didn’t buy it right away. Both Google Ads and Facebook ads let you create cost-effective retargeting ads.

  1. YouTube Advertising

Unless you’re living under a rock, you likely already know the importance of videos in digital marketing. It isn’t surprising that 51% of marketers leverage YouTube ads and most of them intend to increase their ad spend in the future. It isn’t surprising that YouTube accounts for almost 27.1% of digital video ad spending. Video ads are extremely engaging and let you quickly grab your audience’s attention. Apart from using these ads to boost brand awareness and authority, you can increase website traffic and generate qualified leads.

With most marketers focusing on social ads and SEM, YouTube ads have given a competitive advantage in 2020. However, for 2021, a great way of going about YouTube ads would be through influencer marketing. Instead of directly leveraging video ads, you can partner with influencers on the platform.

  1. Paid Content Discovery

Content marketing continues to be one of the most important techniques for growing every business.

However, the excess of mediocre content moving around on the internet is making it difficult to grab eyes. This is becoming all the more crucial as more content creators rise to popularity. An effective way of cutting through the noise is to use content discovery platforms. These platforms let you advertise your content on popular publishers and media websites. Your ads typically appear in the sidebar or at the bottom of these websites in the “related articles” section.

However, make sure you only promote your highest-converting blog posts for the best results.


As a businessman in the 21st century, you shall be looking for ways to boost brand awareness and reach to customers, with new advertising strategies. As everything is becoming a “click-away” now a days, to attract eligible website or app visitors and convert them into customers is highly dependent upon your digital marketing partner. Best digital marketing company like Global Infocloud India Pvt. Ltd., can help you to reach new customers or to connect with potential customers by creating a digital brand awareness.