‘You don’t take a photograph, you make it.’
Images comprise of a large portion of content on Social Media. People have a very small attention span for less than a few seconds. Images become a major part of communication on social media and are very important.
A larger part of brain is focused on processing visual data, making humans process images at an incredible speed. A human brain can recognize a known object in milliseconds, which makes it a perfect way to communicate in today’s world.
Check these viewpoints explaining the importance of using images in Social Media:
Images are remembered
On the basis of research, it has been shown that people remember only 10% of what they listen once after 72 hours. For instance, if you put up an image with a relevant text content, a person can remember 65% of the information after three days.
This study shows that more attention towards images make it a salient feature while building a brand’s presence on social media. Text is also an important source of communication, so it should be presented along with an image for complete impact of an image.
Audience attention
Social media is crowded with a lot of images and content. To grab the attention of your potential audience you must select relevant pictures to post on your social media. A social media post gets 10 times more engagement when it has a relevant image attached to it. As mentioned above our brain responses better towards an image than any other kind of information, making it easier to draw attention towards your social media post.
Variety of photos create Interest
Keeping an audience engaged to your social media page requires you to put a variety of photos. These photos can be cell phone pictures, banners made on computer, graphics, professionally clicked catalogue shoots, etc.
Your page must have a vivid range of images to not make it look monotonous to the viewers. Similar looking images or content leads to loss of interest by audience.
Consistent Imagery across platforms
Most of the brands are available on more than one social media platforms like Facebook, Instagram, Twitter or Pinterest. Posting relevant images on social media gives you better attention, builds loyalty, communicate better with the viewers and increases engagement across all platforms.
Standing out in social media and develop a visually different brand identity makes a better impression amongst your patrons. When you stay consistent and connect images with your marketing message, your brand will have more staying power.
Conclusion
Social media is a widely accepted platform across people. It has now been used for strengthening business and build a brand image to reach more number of audience who are already present over this platform. We at Global Infocloud provide you with the best team of experts to dictate your brand on social media.
