When the whole world is online and everything is getting digitalized how can schools not be included in the list? Every time a parent types “schools near me” or “the best school in the city” he /she is searching a future for their child. It’s a global world today people migrate from cities, towns and countries in search of better livelihood and internet is the only source they tend to rely on.
Marketing through word of mouth for schools is a very old and effective strategy no doubt but today people believe in things what they see more than what they hear. Social media and internet are the sources which provide users with ample of information about anything and everything.
Hence while selecting the school for children parents tend to take help of internet which is why digital marketing strategies are very important for schools, colleges and coaching classes to grow and provide parents with necessary information as it is a very crucial decision for parents to select the best school for their children and education is something on which nobody would like to compromise.
Digital marketing strategies for school.
- SEO for school
According to the Wikipedia “, search engine optimization or SEO is defined as the process affecting the visibility of a website or web page in search engines unpaid results”. This means that one can increase traffic to their school website or web page by using SEO techniques for the school. Improvisation in keywords along with interesting taglines and headlines with SEO rich page titles and descriptions help in making schools more visible to people. In return, they result in an increase in the number of inquiries received for the admission.
Blogs for school
Blogs are the great platform to expose parents and students to weekly activities of your schools. This helps in highlighting success stories of school and will also give a good ranking to your school on the google search. Your school website can comprise of blogs related to creative activities for children, information about learning websites for kids, packed lunch ideas for kids, achievements and awards received by the school and much more. Interesting and interactive blogs which provide necessary information and also gives two-way communication for parents and teachers to connect with each other are very useful. Blogs are open for comments and feedback from everyone this helps in winning the trust of people and might help you get more admissions done than the previous year.
- Social media for school
These days everybody uses social media and an average student is said to be exposed to social media 300,00 times by the time he reaches at the age of 20. It is one of the best ways for marketing and gaining popularity these mobile-friendly apps provide with ease to stay in contact with each other. Having an active presence online and by creating Facebook pages, joining communities and posting pictures daily of events, picnics and achievements of your school on various social networking sites available will always be a great addition to your marketing strategy. Schools can also make vibrant coloured advertisements with images and designing which have potential to attract the attention of people directly.
- The uniqueness of the school web design
Having a well-designed website for your school homepage is not an option but a requirement to move along with growing competition around. These websites should be mobile responsive so that anyone can have an easy access. Also, the relevant content which will keep your target audience engaged and will provide them with all the information which they are looking for will help you in getting more visitors to your website. Finally tracking and analysing results after digital marketing is the key to the success.
Living in the 21st century in the era of computers dominated by internet when everybody is online things won’t work if you choose to not to go online. For the schools that are new and want recognition and also to the schools that are old and have a high heritage all need to show their presence online for betterment and convenience of all. A digital marketing strategy helps in providing transparency to the parents about schools and also help schools to be more prompt with their decessions and activities in comparison with their other competitor schools.
Here at Global Infocloud, we provide complete assistance in building up a web page or website for schools, colleges and coaching classes. Along with that we also help in making your sites visible and visited by most of the people. SEO rich content comprises blogs, web captions and daily activity stories. It is one stop solution for those who are trying to take their schools and coaching classes online and want to stand out in the crowd.