What is a blog?A blog (short version of “weblog”) is an online journal or informational website displaying data in the reverse chronological order, with the latest posts appearing first, at the top. It is a pla...
What is Email Marketing?Email marketing is a promotional activity of sending marketing-related informative material through email. It is an effective digital marketing strategy targeting customers with promotio...
SEO or Search Engine Optimization outsourcing has become immensely popular in India. Outsourcing is the practice of entrusting the specific business process to external agencies. There has been an incredible gr...
Small and medium businesses are the organisations that are constantly looking for new customers, traditional marketing methods may attract first hand customers but digital marketing opens up a whole new horizon...
An era of technology and science has arrived which has influenced most of the world’s population. This technology not only affected people’s life but also the scenario of business world. Nowadays businesses hav...
In recent times branding and promotion strategies are not only evolving but also shifting towards the digital platforms. This change was triggered due to the increasing use of the internet and social media. Now...
Internet is an easily accessible platform today by numerous people all over the world. Widespread and constant internet access has increased the time spent by a user per day on various websites and apps. Market...
Almost everything is automated in current era; most organizations utilize multiple automation technologies to perform tasks. An automation system comprises of components programmed to perform a specif...
What Is Voice Search?Voice search is a neo-technology that uses voice recognition allowing users to give voice command to devices and perform internet searches. The devices used for voice searches are smartphon...
Social media is used for marketing and promotion of businesses with tools available on these platform. The whole thought behind social media analytics is to understand the direction in which the campaign is hea...
Starting up a business is no more a male dominant job, women have now stepped ahead and converting their ideas into successful businesses. Nowadays, businesses are using online platform to reach the whole wide ...
A brief about chatbotsChatbots are computed programs that can have a real conversations with users through a chat interface. Chatbots can comprehend written and spoken messages and interpret its meaning. The bo...
A domain name identifies a network domain, it represents an Internet Protocol (IP) resource, it is attached with any services communicated via internet like personal computer used to access internet, a server c...
What is ROI?ROI or Return on Investment is a simple formula to calculate the amount spent on a particular service and the return value to a business under the influence of its application.Return on Investment =...
Social media is a widely accepted platform across everyone who uses internet over their cellphones. Promoting your business over this platform means reaching millions of people without having paid huge amount f...