What Is Voice Search?
Voice search is a neo-technology that uses voice recognition allowing users to give voice command to devices and perform internet searches. The devices used for voice searches are smartphones, computers and other home assistance devices.
Features like speech-to-text or voice dialling are a stepping stone towards voice search. AI programs like Google Assistant, Alexa, Siri, and Cortana use the voice search technology in order to carry out internet searches.
Surge of Voice search
It wasn’t a popular technology few years back, however it is extensively used now and data shows that it account for more than 44% of the total searches online today. Voice search queries have gone up exponentially over the years, so it’s crucial to understand these developments and incorporate them into your digital marketing strategy. This implies that Voice search is the future of search engines and the SEOs need to be redefined according to the new keywords prompted via the same.
Why Voice Search SEO Matters?
The upcoming voice search technology will definitely put an impact on the planning of digital marketing strategies. To utilize voice search for advantage, one needs to prepare according to the changing landscape of internet search.
Voice search SEO is a new tool which is going to play a vital role in framing your digital marketing content. This technology helps users to experience seamless, precise and fast search engine results. Website content should be optimised in a framework which allows digital personal assistants to detect your presence through voice search. Hence, it is necessary to have website associated with relevant data, reliable web pages, and highly optimized content.
Difference in SEO strategy for voice search
Voice search is totally different from text search and here are the ways how it affects the SEO strategy:
– Search based on conversational language rather than a few key words.
– Conversion of text searches into long question queries
– Emphasis on featured snippets
– Importance of informative, precise and authoritative content.
A major difference between these search tools is the level of conversation.
For example, while searching for a restaurant through text search you will type “best restaurants in Pune” into your search engine, on its contrary in voice search you’d be more likely to say, “Hey, Siri, what are the best restaurants in Pune, Maharashtra?”
Since conversation is the basis of voice search, your content needs to have natural-sounding language.
Answers to specific questions and better ranking
Google is a leading search engine used by a large number of consumers, it has been prioritizing featured snippets, answering questions of voice search promptly and accurately is key for higher ranking.
Creating content that is found as informative and authoritative enough for Google to select for this coveted spot can create an opportunity to be ‘the’ answer to the questions asked on voice search. In addition to this, create your content in a featured snippet well enough, that it can even serve as a promotional opportunity for your business.
Conclusion
Voice search is the latest and widely adapted tool for searching information over the internet. Businesses with a strong online presence, now have to optimise their content again as per voice search SEOs. Global Infocloud is one of the leading digital marketing company constantly adapting to latest marketing tools and providing optimised marketing framework. Market your brand online through our team of digital marketing experts and remain one step ahead in the future.
