WhatsApp is a free messaging and calling app that lets you connect with friends and family across the world. The app has billions of users and is compatible with a variety of systems and devices. WhatsApp was started as an alternative to SMS and now supports the receiving and sending of several media such as photos, videos, documents and even locations.

WhatsApp officially launched their free to download app WhatsApp Business in India recently. This app provides a platform for small businesses to interact better with their customers and makes it easier for the users to interact with the businesses too. Users can continue using their current versions of the app and need not download anything new.

Business owners who wish to create an account have to download the WhatsApp Business app that offers them the following features to make their interactions more convenient.

  • Business Profile

This profile helps customers with all the required information such as business description, email, website and your store location. The profiles are detailed and help you establish the nature of your business.

  • Messaging Statistics

This is a feature that provides business owners with simple metrics about the number of messages that were sent and received from the account and the number of messages read by the customers. This data can be used to better understand your customers and offer better service.

  • Account Type

A verified business adds authenticity and lets the customers know that they are not being cheated online. Over time, your business will have confirmed accounts as it is verified that the number associated with the business account matches the business number.  Even the accounts that have not been confirmed yet will be listed as business accounts.

  • Messaging tools

You can save time with smart messaging tools like quick replies, greeting messages and away messages.  You can give your business a virtual reception desk with the greeting messages that introduce the customers to your business. The quick replies are ideal for answering frequently asked questions without having to type the same answers every time. The custom away messages can be used in the off hours or to let the customers know that the owners are busy.

  • WhatsApp Web

With this feature, you can use WhatsApp Business on your desktop or tablet. So you can manage your business online even without a mobile app.

Apart from the features listed above, the major advantage that WhatsApp Business has over other such applications is that it is completely free. You do not have to pay a single rupee to set up your business account on this platform. The cost of sending out promotional SMS is reduced and the small businesses no longer have to pay to run complex apps to make their presence known online.

According to a survey, over 80% of small businesses in India and Brazil said that WhatsApp helps them communicate with their customers better. We believe that WhatsApp Business will not only help you connect with your customers in a simple and fast manner but will also help your business grow exponentially.

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