What is a blog?
A blog (short version of “weblog”) is an online journal or informational website displaying data in the reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.
Blogging is used as a digital marketing tool by businesses for digital marketing campaign. For a business, blogging not only lets followers know about recent company news and events but, it also contributes in establishing an authority over your competitors, informs about the inside look at your workplace culture and boosts SEO.
Sometimes, these blogs lack the elements required for proper lead generation. The guide mentioned below gives you the information needed for effective lead generation through blogging. With these elements, you’ll be able to create a lead generation machine for your business.
Call-to-action text in blogs
Call-to-action or CTAs helps in involving the readers to interact with the business page and take action on buttons. This buttons are necessary for readers to land on website pages of relevant product or services.
Offer exclusive content
Blogs are written to provide in-depth knowledge regarding a brand and its services or products. A trick to create interest amongst the readers is by holding a little information back for those who are willing to give a little extra in exchange for more information.
Tease your readers with exclusive content that can help them even more apart from the information available on the blog.
Offer discounts or other perks
A great way to generate leads is by offering your readers with a discount coupon or any other offers on services. Such offers can bring leads of potential clients to your business as blog readers can get attracted to these links and in-turn buy more products from your business.
Blog summary downloads
Sometimes, the information on a blog can cross more than 2000+ words as the topic requires in depth data like examples, case studies or several images to define a point. However, not all readers are interested in reading those long blogs and loose interest. To solve this issue, one can present a shorter summary of a blog in exchange for their name and contact details. By this your customer database will increase and in return you will receive leads for business.
Answer comments with CTA’s
Comment sections of an article is the best place to generate qualified leads. This is an area where people with the most interest regarding your business will interact. If someone comments on your blog regarding more information on a particular point, answer the query with a well-thought-out comment including a CTA to a post-click landing page where they can get more data.
Conclusion
Companies that included blogging in their digital marketing campaign receive 97% more links to their site. Inbound links are one of the most important factors Google takes into account when ranking your website.Traffic generation combined with lead generation make your blog a worthwhile investment. We at Global InfoCloud provide exceptional blogs with search engine optimised keywords for more traffic towards your website. Choose our services for putting meaningful and informative blogs as a tool for lead generation on your business site.
