What is a blog?A blog (short version of “weblog”) is an online journal or informational website displaying data in the reverse chronological order, with the latest posts appearing first, at the top. It is a pla...
What is Email Marketing?Email marketing is a promotional activity of sending marketing-related informative material through email. It is an effective digital marketing strategy targeting customers with promotio...
SEO or Search Engine Optimization outsourcing has become immensely popular in India. Outsourcing is the practice of entrusting the specific business process to external agencies. There has been an incredible gr...
What are Google AdWords?Google AdWords or Google Ads, is an advertising system by Google in which advertisers bid on certain keywords so that it appears on Google’s search results. Advertisers pay for these cli...
Online presence of a business is mandatory nowadays as the world in moving ahead towards digitisation. Improved internet connectivity and advanced smartphone technology has become a key source of information pr...
Social media is used for marketing and promotion of businesses with tools available on these platform. The whole thought behind social media analytics is to understand the direction in which the campaign is hea...
What is ROI?ROI or Return on Investment is a simple formula to calculate the amount spent on a particular service and the return value to a business under the influence of its application.Return on Investm...
Social media is a widely accepted platform across everyone who uses internet over their cellphones. Promoting your business over this platform means reaching millions of people without having paid huge amo...
Social Media Customer Service, as the name suggests is to use online platform and give customer service and support. In digitally connected era, social media is widely used by millions of people and they expect...
Facebook is the most widely used social media platform across the globe. It has more than 1 billion active users every month. It is very popular and a large section of people are aware about it. These larg...
Google is a crucial parameter for successful online content, so it’s important to understand its working. This search engine is ever-dynamic as it is constantly updated keeping in mind the user experience. It h...
Business-to-Business (B2B) Marketing If you often read business publications or frequent professional forums online, you have likely come across the abbreviation “B2B” and “B2C”. Talk...
Marketing strategies are used for promoting products or services to the potential customers there is no fixed formula for marketing, what works for others might work for you or might not. But you can...
E-commerce is the term that bangs the door of our mind with tons of possible questions, like, What is a need of e-commerce? What ‘business categories’ must go for it? What are the obvious benefits of it? And th...
Textile industry is one of the oldest industries that was introduced much before the industrial revolution that hit the world in the mid-eighteenth century. The apparel industry or clothing industry which it is...