What is Email Marketing?Email marketing is a promotional activity of sending marketing-related informative material through email. It is an effective digital marketing strategy targeting customers with promotio...
Covid-19 pandemic has brought unprecedented times where future seems uncertain, social distancing has become mandatory and so in working from home. The prohibition of going out and spending most of the time at ...
SEO or Search Engine Optimization outsourcing has become immensely popular in India. Outsourcing is the practice of entrusting the specific business process to external agencies. There has been an incredible gr...
Small and medium businesses are the organisations that are constantly looking for new customers, traditional marketing methods may attract first hand customers but digital marketing opens up a whole new horizon...
Internet is an easily accessible platform today by numerous people all over the world. Widespread and constant internet access has increased the time spent by a user per day on various websites and apps. Market...
What Is Voice Search?Voice search is a neo-technology that uses voice recognition allowing users to give voice command to devices and perform internet searches. The devices used for voice searches are smartphon...
What are Google AdWords?Google AdWords or Google Ads, is an advertising system by Google in which advertisers bid on certain keywords so that it appears on Google’s search results. Advertisers pay for these cli...
Social media is used for marketing and promotion of businesses with tools available on these platform. The whole thought behind social media analytics is to understand the direction in which the campaign is hea...
A brief about chatbotsChatbots are computed programs that can have a real conversations with users through a chat interface. Chatbots can comprehend written and spoken messages and interpret its meaning. The bo...
SEO is a short form which stands for search engine optimization, a process of optimizing the website to receive organic, or unpaid, traffic from the search engine results. It is a process of growing the quality...
What is ROI?ROI or Return on Investment is a simple formula to calculate the amount spent on a particular service and the return value to a business under the influence of its application.Return on Investment =...
‘You don’t take a photograph, you make it.’Images comprise of a large portion of content on Social Media. People have a very small attention span for less than a few seconds. Images become a major part of commu...
Social Media Customer Service, as the name suggests is to use online platform and give customer service and support. In digitally connected era, social media is widely used by millions of people and they expect...
Internet provides a platform for the humankind to access data over the internet, communicate with each other and get entertainment. Online marketplace is the most engaged activity for people online.The current ...
Future search should be used when commitment and ideas need to be shared amongst all the stake holders of the organization. Involvement of all the associates brings new ideas and give rise to energy for taking ...