Social media is used for marketing and promotion of businesses with tools available on these platform. The whole thought behind social media analytics is to understand the direction in which the campaign is hea...
Starting up a business is no more a male dominant job, women have now stepped ahead and converting their ideas into successful businesses. Nowadays, businesses are using online platform to reach the whole wide ...
A brief about chatbotsChatbots are computed programs that can have a real conversations with users through a chat interface. Chatbots can comprehend written and spoken messages and interpret its meaning. The bo...
SEO is a short form which stands for search engine optimization, a process of optimizing the website to receive organic, or unpaid, traffic from the search engine results. It is a process of growing the quality...
What is ROI?ROI or Return on Investment is a simple formula to calculate the amount spent on a particular service and the return value to a business under the influence of its application.Return on Investment =...
Social media is a widely accepted platform across everyone who uses internet over their cellphones. Promoting your business over this platform means reaching millions of people without having paid huge amount f...
Social Media Customer Service, as the name suggests is to use online platform and give customer service and support. In digitally connected era, social media is widely used by millions of people and they expect...
Google is a crucial parameter for successful online content, so it’s important to understand its working. This search engine is ever-dynamic as it is constantly updated keeping in mind the user experience. It h...
Business-to-Business (B2B) Marketing If you often read business publications or frequent professional forums online, you have likely come across the abbreviation “B2B” and “B2C”. ...
Before starting about Facebook marketing guide, let us understand what is Facebook? Everyone knows the story of Facebook and how it started. The hero of the story is Mark Zuckerberg, and he brought chang...
Marketing Marketing helps to widen the reach of the product. With proper planning and methods, marketing can do wonders. Traditional marketing techniques are hectic. A lot of resources are used in market...
Fashion and digital marketing are the most relatable terms these days and one cannot agree more to this. Fashion is something which changes every minute. The trends in the fashion industry change and they chang...
If you are an entrepreneur or a business owner and are running your business online or offline, the first question to ask yourself is ‘Does your business have a digital marketing plan?’. If yes then you are on ...
When the whole world is online and everything is getting digitalized how can schools not be included in the list? Every time a parent types “schools near me” or “the best school in the city” he /she is searchin...
With the increase in technology, we can say that we live in a digital world where our maximum decisions are dependent on the online presence of different industries. Gone are those days when the brands would do...